Name: Turn Your Music Into Money
Start: 2024-05-11T13:00:00+08:00
End: 2024-05-11T15:00:00+08:00
Location: Lyric's Underground

TURN YOUR MUSIC INTO MONEY
'Creating a sustainable career in the music industry'
Presented by Around The Sound’s Andrea Thompson, this workshop gives musicians the opportunity to learn how to build success in the music industry.
“The music industry is like those tanks of little fish where you pay money for them to nibble off your flesh,” said Andrea. “People are always happy to charge you a few bucks to feed on your desire for success, but none that I’ve seen offer musicians a carefully thought-out plan.
“I’ve interviewed hundreds of musicians in my nearly 10 years working at Around The Sound, everyone from the likes of Paul Kelly, Fiona Horne and Ian Moss through to artists just starting out on their careers. What I noticed is that the ones achieving success all have some things in common, so I’ve put that learning together into a package for musicians who want some support with finding their way.”
THERE ARE ONLY 30 SEATS AVAILABLE FOR THIS WORKSHOP AND THERE WILL BE NO DOOR SALES. PLEASE SECURE YOUR TICKETS NOW. TICKETS ARE $30 +bf.
Andrea calls her course, Turn Your Music Into Money, addressing the important question of whether it’s OK to make money from your art right up front. YES! Of course it is.
In this interactive workshop, Andrea addresses the foundational principles for success in the music industry:
• Having a plan.
• Being a professional.
• Handling the media.
• Growing your audience.
• Looking after yourself.
As a participant, you will be involved in Q and A with Andrea as well as practical activities that will leave with the key elements of your own plan for success. The rest is up to you.
What you won’t get is a quick path to overnight success, millions of streams and instant audience growth.
“Most people and organisations trying to sell to the music market focus on quick success,” said Andrea, “but there is no such thing. Like any profession, becoming a successful musician takes planning, learning and sustained effort. There’s no substitute for hard work, but with my course at least you’ll be prepared for what’s ahead and ready to enjoy the journey as you make a living out of your talent.”
ABOUT ANDREA THOMPSON
Andrea Thompson is an author, music journalist, artist manager and promoter. Based in Perth, she began working in the music industry around 10 years ago when she realised she was bored with her IT business. Before starting her business, Andrea was a senior public servant heading up a division with 800 staff and an annual budget of $250 million. In this role she learned the value of planning and how to work effectively with a wide range of people in all walks of life. When she left the public service, Andrea started a successful IT consultancy providing advice and solutions to organisations across Australia.
One morning, Andrea woke up and realised that she needed to work in a profession that speaks to her heart. That day, she switched her focus to working in the music business, applying her unique skill set to an industry where success is notoriously difficult to achieve. Just before Covid shut down the music industry, Andrea promoted the Perth leg of Regurgitator’s 25th anniversary tour and was poised to move onto bigger things in promotions and music management.
During lockdown, Andrea focused on her own creativity and now has several publications coming up in 2024-25 with Fremantle Press, including a novel, Geraldine. Andrea currently balances her professional life between creative writing, music journalism, supporting local musicians and leading the not-for-profit organisation Queer Arts Alliance.
Turn Your Music Into Money is an accumulation of Andrea’s experience in the music industry, backed by her successful careers in the public and private sectors and her lifelong fascination with popular music.