Turn Your Marketing Into Momentum: Funnel Foundations for Entrepreneurs

If your marketing feels busy but not effective, this workshop is for you.

Many founders are putting effort into social media, email, ads or SEO but without a clear structure behind it, it can feel like a constant cycle of posting, promoting and hoping something works.

This beginner-friendly but practical workshop will help you understand how marketing funnels actually work, and more importantly, how to build a simple funnel that works for your own business.

By the end of the session, you'll leave with a clear understanding of where your marketing fits together and a one-page funnel plan you can immediately start implementing.

The Key Message: Marketing doesn’t need to be complicated.

In this session we’ll explore three core ideas that change how you approach marketing:

• Not every tactic is meant to sell immediately
• Visibility comes before conversion
• You don’t need a complicated funnel to grow

When you understand the role each activity plays, your marketing starts to feel far more focused and effective.

What We’ll Cover

This workshop is structured in two parts, understanding the strategy and then applying it to your own business.

Part 1 — Funnel Foundations

First, we’ll demystify marketing funnels in clear, jargon-free language.

You’ll learn:

• What a marketing funnel actually is (in plain English)
• The three core stages of a funnel
• • Visibility – getting seen by the right people
  • Leads – capturing interest and building your audience
  • Sales – converting interest into customers
• Why many founders feel stuck doing “random acts of marketing”
• The role different marketing channels play, including:
• • Social media
  • Email marketing
  • Ads
  • SEO
  • Partnerships
• The most common funnel mistakes that lead to lots of activity but very few results

Goal: clarity and confidence in how marketing should actually work.

Part 2 — Build Your Own Funnel

Next, we’ll move into a practical working session where you’ll begin building your own simple funnel.

With guided prompts, you’ll:

• Identify gaps in your current marketing
• Choose one core visibility channel to focus on
• Define how you will capture leads
• Map a simple nurture → offer pathway
• Create a one-page funnel plan you can implement straight away

Goal: implementation and momentum.

By the end of the workshop, you will have:

• A clear understanding of how marketing funnels work
• A simplified marketing structure for your business
• A one-page funnel plan you can start using immediately
• Clarity on where to focus your marketing efforts next

This workshop is designed to give you the strategy and structure, which can then be implemented during the weekly content and marketing sessions that follow.

This session is ideal for:

• Entrepreneurs and founders who don’t come from a marketing background
• Business owners who feel like their marketing lacks structure
• Anyone wanting a simpler, more strategic way to grow their business

Please note this event is exclusively for women.

📸 Event Photography: We may take photos or short videos during the event to celebrate our community and for promotional use. We’ll aim to give notice beforehand. If you’d rather not appear in any content, please feel free to let the photographer or content creator know directly.

Refund and Cancellation Policy

• Full Refunds: We offer full refunds for cancellations made at least 48 hours prior to the event start time. To request a refund, please contact us through the Eventbrite platform with your order information.
• No Refunds: Unfortunately, we are unable to offer refunds for cancellations made within 48 hours of the event.
• Cancellation: In the unlikely event that the organiser cancels the event, all attendees will receive a full refund, regardless of the time of cancellation. We will notify you of any cancellations via the email provided during ticket purchase.

Upcoming Sessions

The Hearth is a women's space in Queen's Park (North London) where women can find room for themselves to live, work and feel better. The community of diverse women enjoy full co-working facilities, wellness treatments, a relaxing evening lounge and thoughtfully curated events.

More info at www.thehearth.me or check out the beautiful space on Instagram @thehearth.me

Event Venue & Nearby Stays

The Hearth, 16 Lonsdale Road, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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