TikTok Shop Connect

Join the boldest brands for a full, interactive day exploring how user-generated content, affiliates, ads and live selling are driving the next wave of online growth.

Hosted by eCommerce Nurse, a TikTok Shop Partner agency, this one-day in-person event is built for learning, connection and honest conversation.

Hear from TikTok Shop experts and leading eCommerce specialists as they share strategies, case studies and live demonstrations showing how to grow sales, create content that converts and connect with customers in meaningful ways.

TikTok Shop Connect is designed for both established brands exploring new channels and disruptor brands still figuring out how TikTok Shop fits into their strategy.

This event is for:

• Brand owners ready to expand beyond Amazon and tap into the power of social commerce.
• Ecommerce managers and marketing leads who want to understand what’s working on TikTok Shop and how to build a winning strategy.

From first steps to scaling fast, TikTok Shop Connect will give you actionable insights, practical tools and meaningful connections to drive real growth through TikTok Shop.

Expect an immersive mix of presentations, workshops and discussions that show you how to turn content into commerce.

You’ll discover how to:

• Set up and optimise your TikTok Shop.
• Create high-performing content that converts.
• Build and manage affiliate partnerships that drive sales.
• Develop ad strategies that deliver real ROI.
• Master live selling and understand what makes it work.
• Track and measure success with the right analytics.

TikTok Shop Connect is more than just an event. It’s your opportunity to stay ahead of the social commerce curve and join a community of forward-thinking brands and eCommerce professionals ready to take their TikTok strategy to the next level.

Learn how to transform likes, shares and views into meaningful conversions with proven TikTok Shop strategies.

Hear from sellers and experts who have already achieved results on TikTok Shop, including what worked, what didn’t and what’s next.

Build valuable connections with brands and platform specialists who share your passion for growth and creativity.

Walk away with clear, practical steps to sell smarter and stand out in the fast-moving world of social commerce.

https://ecommercenurse.com/tiktok-shop-connect/

Info: Kick off your day the right way. Check in, grab a fresh coffee, tea, and a pastry (or two), and get ready for a packed day of learning and connection!

Info: Whether you’re just getting started or looking to scale, understanding TikTok Shop’s ecosystem is key. Carina opens the day by breaking down the 4 foundational pillars that drive growth on the platform: Content, Affiliates, Ads, and Live and how they work together to create a powerful flywheel for sales.
Every element explored throughout the day, from creative strategy to conversion optimisation, will be underpinned by data analysis. This session highlights how brands can use performance insights to make smarter, faster decisions in a rapidly evolving social commerce landscape. Expect a practical and honest introduction to what works, what doesn’t, and what brands should prioritise to unlock sustainable success on TikTok Shop.

Info: Affiliates are at the heart of TikTok Shop’s creator economy. In this session, Amena dives into how to build and scale an affiliate strategy that drives real results. Learn how to identify the right creators, manage partnerships, and measure performance beyond vanity metrics. You’ll walk away with actionable ways to align affiliates with your brand goals and turn influencer reach into consistent sales.

Info: Time to recharge! Grab a coffee, refuel with a snack, and catch up with fellow brands.

Info: This hands-on workshop dives deep into the heart of TikTok success: content creation. Learn how to come up with video ideas that resonate with your audience, plan your content calendar, and turn concepts into engaging, authentic videos that drive results. We’ll explore:
How to brainstorm content ideas that align with your brand and product range.
The “TikTok first” creative mindset, authenticity over perfection.
Simple frameworks for scripting and shooting high-performing videos.
How to analyse what’s working and feed that back into your content strategy.
You’ll leave with a bank of practical ideas and a clearer sense of what to film next.

Info: Grab a plate and enjoy a relaxed lunch with fellow attendees.

Info: Paid ads can supercharge your TikTok Shop success when used strategically. This session covers how to leverage TikTok’s ad ecosystem to amplify your top-performing content, drive traffic to your shop, and retarget warm audiences. Learn how to balance organic and paid approaches, test creative formats, and interpret data to maximise ROI across campaigns.

Info: TikTok Live has transformed online selling into entertainment and community into conversion. Learn how to set up, plan, and execute engaging live sessions that turn viewers into loyal customers. From scripting and product selection to managing your setup and stream performance, this session will help you build confidence to go live and sell with impact.

Info: Grab a coffee, stretch your legs, and connect with fellow brand builders.

Info: To close the day, our expert panel will bring all four pillars together in one conversation. Hear how top-performing brands and creators are integrating content, affiliates, ads, and live to build loyal audiences and long-term growth. Expect fresh perspectives, real-world examples, and predictions on where TikTok Shop and social commerce are heading next.

Info: Carina McLeod will wrap up the day with a big thank you to all attendees and speakers and a look ahead to what’s next for TikTok Shop and the social commerce space.

Info: Wind down, raise a glass, and keep those conversations glowing. Whether you’re celebrating wins or getting last-minute advice, this is your time to connect and close the day in style.

Event Venue & Nearby Stays

No.1, America Square, 17 Crosswall, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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