The Value of Aesthetics: Drawing the Line between Engineering and Design

An architect, an electrical engineer, a lighting designer, and a systems integrator walk into a bar…

No punchline — just a project kickoff.

Too often, people assume the architect handles the look and the electrical engineer manages the wiring, while the lighting designer and integrator's roles remain a complete mystery. This isn't just a discussion—it's a high-wattage panel designed to shatter common misconceptions.

Join our experts - Architect McMichael Ruth, Electrical Engineer Brad Tilson, Lighting Designer Dawn Brown, and Systems Integrator Andrew MacGregor - as they pull back the curtain on collaboration. Discover the unique, indispensable value each discipline brings to a project, and learn how their synergy delivers results that are not just technically sound, but truly transformative.

Hosted at the world-renowned 100 Kellogg Lane event center in London, Ontario with an engaging program which includes the following:

Buffet-Style Dinner
Enjoy a delicious buffet-style meal catered by the Factory Club House Restaurant.

Panel Discussion (1 CEU Eligible)
The discussion will be preceeded by a brief presentation defining the value of aesthetics in modern society. We will then explore the collaorative effort associated with lighting system design & execution. The event will take place in a comfortable, private room designed for conversation and engagement. Audience Q&A included - Pre-submission of questions welcome during registration!

After-Event Social
Keep the conversation going! Following the panel, we’ll head to The North Side Clubhouse, a semi-private event space featuring complimentary activities such as:

• Duckpin Bowling
• A Multi-Sport Simulator
• Mini-Golf

Accomodations
Overnight accomodations are available via the Hard Rock Hotel but are not included in the ticket price.

Who should Attend?

Administrators, facility and project managers, architects, designers, engineers, integrators, and industry professionals interested in improving project collaboration and understanding the full ecosystem of lighting systems delivery.

Event Venue & Nearby Stays

100 Kellogg Ln, 100 Kellogg Lane, London, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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