About this Event
Shaping the future of FMCG Marketing in a social-first world
The rules of FMCG marketing are being rewritten by creators, communities, and culture. The Shelf Life of Influence brings together in-house brand marketers, trade publication editors, and platform strategists for a morning of frank conversation about what's actually working and what's next.
We'll cover the ideas driving connection, conversion, and cultural relevance right now, from earned media and scaled seeding strategies to community-first content and the era of post-virality.
On the agenda:
- ‘Extending your product’s shelf life beyond the campaign window.’
- ‘Guardrails or handcuffs: How much control should brands give creators?’
- ‘Moving from “Product placement” to “Cultural anchoring” in the 2026 HFSS era’
Join us for a morning of inspiring ideas, fresh thinking, and actionable strategies designed to help you reimagine and shape the future of FMCG Marketing.
[This event is exclusively for in-house marketers]
Event Venue & Nearby Stays
Old Sessions House, 22 Clerkenwell Green, London, United Kingdom
GBP 0.00
