The Missing Layer of Influencer Marketing: Usage Rights

TrueRights invites leaders from across the creator economy for a private breakfast and panel discussion exploring one of the most urgent issues in modern marketing: usage rights.

Creator-led marketing is a central part of brand strategy. However, the rules around who owns, controls, and monetises creator content have never been clear, and with the rise of AI, this problem is only getting worse.

This event brings together brands, talent agencies, platforms, and industry leaders to discuss how usage rights are evolving, where the biggest challenges lie today, and how the industry can build a fairer and more transparent framework that benefits both creators and advertisers.

Over breakfast, guests will hear from a panel representing talent agents, brand marketers, and platforms, sharing their perspectives on:

• How creator content is being used in paid media
• The growing complexity of licensing and rights management
• The impact of generative AI on creator IP
• Why better infrastructure for tracking and licensing usage rights is needed

Event Venue

Soho Works 180 Strand, 180 Surrey Street, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

Get App