The Content Advantage Virtual Workshop (Spring)

Delivered over 2 sessions via Zoom: March 19 and March 26 from 9-11:30 am.

This virtual crash course in content strategy and content operations from Content Science will take your company’s approach from being a cost (or even a liability) into a competitive advantage–and more. Facilitated by Colleen Jones and the Content Science team, these two sessions offer

• Insights based on Content Science research and experience.
• Quotes and perspectives from a variety of content leaders.
• Activities and worksheets to help plan or apply insights.
• Networking with quality content professionals.

This content strategy and operations workshop is for leaders who want to cultivate a vision for content and turn it into reality. This workshop applies to a variety of contexts, from marketing and sales to communications to self service and support.

By the end of these two sessions, you will

• Establish or update your content vision and strategy.
• Have a high-level plan to evaluate content effectiveness.
• Identify gaps in your organization’s content operations and ways to fill them.
• Know the characteristics of outstanding content leaders.

All participants receive

• A print copy of The Content Advantage.
• A certification in Content Leadership from our academy.
• A certification in Content Strategy from our academy.
• Session recordings and materials such as slides and worksheets.
• CEUs (upon request).

Agenda

• Introduction
• Modernizing Content Strategy
• Evaluating Content Effectiveness
• Maturing Content Operations
• Advanced Content Leadership
• Closing

Pricing

• 5% discount for 2 attending from the same organization (promo code CA2)
• 10% discount for 3 or more attending from the same organization (promo code CA3)
• 20% discount for Content Science Academy alumni who have previously completed a certification (CARETURN)

If you prefer an in-person workshop, consider our Atlanta event.

Interested in bringing a custom version of this workshop to your organization? Contact us.

* Tickets are refundable up to 90 days before the event, or transferable to someone else anytime. Within 90 days, we do not accept cancellations but you can transfer a ticket to someone else.

Event Venue

Online