The Basics and Benefits of Marketing Passive Building

Join Phius Alliance Chicago in person or virtually to learn essential strategies to effectively communicate the benefits of Passive Building, helping you articulate its long-term value to clients and stakeholders. You'll gain insights into overcoming the often-discussed issue of cost, with practical approaches to explain how the investment in energy-efficient design can lead to significant savings and improved performance over time. Additionally, the webinar will provide valuable techniques to help get your projects noticed, offering strategies to stand out in a competitive market. Whether you are new to Passive Building or looking to refine your approach, these key takeaways will empower you to engage confidently with your audience and promote your projects successfully.

Our speakers for this event:

Jennifer Karkar Ritchie

Jennifer Karkar Ritchie is a dynamic marketing and public relations expert, entrepreneur, and business advocate based in Seattle. As the Owner and CEO of Revolution Public Relations, she’s an established leader in the industry, specializing in strategic storytelling, public relations, influencer marketing, social media, and brand strategy. With 20+ years of experience and a passion for supporting sustainable consumer lifestyle brands, Jennifer has built an award-winning agency that celebrates innovation and creativity.

Her leadership approach is rooted in intentionality and creating a mindful culture of collaboration, growth, tenacity, transparency, and success. Jennifer fosters strong partnerships and networks within her community. She and her team leverage their expertise to help businesses thrive, driving impactful marketing strategies that resonate with target audiences.

Jennifer is dedicated to empowering entrepreneurs, advocating for women leaders, and supporting initiatives that promote work-life balance. Her commitment to excellence and passion for making a difference make her a standout figure in the marketing landscape.

Max Lapthorne

Max Lapthorne joined Phius in May of 2021 as the Marketing Communications Specialist and is now the Phius Communications Manager. He oversees and executes all aspects of Phius' communications and marketing strategies. Prior to joining Phius, he worked as a Digital Marketing Specialist on an in-house marketing team in Hoffman Estates where he spearheaded the launch of a new loyalty program. He also previously worked as a newspaper editor for 22nd Century Media in the Southwest suburbs of Chicago.
Max has a Bachelor’s degree in Journalism from Michigan State University.

Event Venue & Nearby Stays

155 N Wacker Dr floor 10, 155 North Wacker Drive, Chicago, United States