About this Event
The 2025 Future of Marketing Leadership Conference will be a collaboration between the ANA Educational Foundation, the ANA Global CMO Growth Council, and Columbia Business School's Center on Global Brand Leadership.
The conference is curated around the Growth Council's four leadership priorities: Talent and Marketing Organization, Technology and Data, Society and Sustainability, and Brand and Creativity.
This one and a half day conference will bring together industry and academia to chart a 'curriculum for modern marketing,' offering inspiration, practical education, and the opportunity to explore the talent competencies essential to future success.
FEATURED SPEAKERS INCLUDE:
- Alex Craddock - Chief Marketing and Content Officer, Citi
- Alicia Tillman - Chief Marketing Officer, Delta
- Julia Goldin - Chief Product & Marketing Officer, The LEGO Group
- Manos Spanos - Chief Commercial Officer, Sunny Sky Products
- Soyoung Kang - Chief Marketing Officer, EOS Products
- Bob Liodice - Chief Executive Officer, ANA
CONFERENCE DAY 1 AGENDA:
Wednesday, February 12, 2025 | 9:30am-6:30pm EST
9:30am-10:00am - Breakfast
10:00am-11:00am - Opening Remarks and Housekeeping
- Bob Liodice, CEO, ANA
- Matthew Quint, Director, Center on Global Brand Leadership, Columbia Business School
11:00am-11:35am – SESSION TBA
- Alex Craddock, Chief Marketing and Content Officer, Citi
11:35am-12:00pm - Sustainable Talent Pipelines
- Jerusha Harvey, SVP Marketing Capabilities, ANA [MODERATOR]
- Panelists TBA
12:00pm-12:20pm – Networking Coffee Break
12:20pm-12:55pm – From Zero to #1: The Story of eos Body Lotion and the Power of Creativity, Inclusion, and Community
- Soyoung Kang, CMO, eos
12:55pm-1:30pm – The Future of Omnichannel Marketing
- April Dean, VP, Ad Sales, A+E Networks
- Moderator and Additional Panelists TBA
1:30pm-2:30pm - Lunch
2:30pm-3:05pm - SESSION TBA
3:05pm-3:40pm - SESSION TBA
- Sadie Thomas, Director, Americas Ads Marketing, Google
3:40pm-4:00pm - Networking Coffee Break
4:00pm-4:35pm – Becoming a Zero-Waste Marketer: Sustainability from Personal to Professional to the Planet
- Dan Dipiazzo, Chief Marketing & Experience Officer, Georgia Aquarium
4:35pm-5:10pm – SESSION TBA
- Julia Goldin, Chief Product & Marketing Officer, The LEGO Group
5:10pm-5:30pm - Closing Remarks
5:30pm-6:30pm - Reception
CONFERENCE DAY 2 AGENDA:
Thursday, February 13, 2025 | 9:30am-1:30pm EST
9:30am-10:00am - Breakfast
10:00am-10:15am - Welcome Remarks and Housekeeping
- Matthew Quint, Director, Center on Global Brand Leadership, Columbia Business School
10:15am-10:50am – Data and AI Take Flight: Revolutionizing Marketing and Operations for Tomorrow
- Alicia Tillman, Chief Marketing Officer, Delta
10:50am-11:25am - The Future of MarTech Leadership
- Miklos Sarvary, Carson Family Professor of Business, Columbia Business School [MODERATOR]
- Nobles Crawford, Assistant Vice President, Head of Innovative Strategy, L’Oréal USA
- Harry Kargman, Founder & CEO, Kargo
- Joseph Prota, Global Director of Brand Marketing, IBM
- Obioma (Oby) Enyia, Head of North America Consumer Connections and Media, The Coca-Cola Company
- Additional Panelists TBA
11:25am-12:00pm – SESSION TBA
12:00pm-12:15pm – Grab & Go Lunch
12:15pm-12:50pm – How Today's MarTech Leaders Are Tackling the Biggest Challenges and Driving Innovation in the Modern Marketing Environment
- John Hardy, SVP, MarTech, ANA [MODERATOR]
- Panelists TBA
12:50pm-1:25pm - Storytelling in the Age of AI
- Manos Spanos, Chief Commercial Officer, Sunny Sky Products
1:25pm-1:30pm - Closing Remarks
Event Venue & Nearby Stays
Cooperman Commons, Geffen Hall, 645 West 130th Street, New York, United States
USD 75.00 to USD 350.00