The 2025 Future of Marketing Leadership Conference

Wed, 12 Feb, 2025 at 09:30 am to Thu, 13 Feb, 2025 at 01:30 pm UTC-05:00

Cooperman Commons, Geffen Hall | New York

Columbia's Center on Global Brand Leadership
Publisher/HostColumbia's Center on Global Brand Leadership
The 2025 Future of Marketing Leadership Conference
Advertisement
Hear from C-Suite leaders who are unlocking the full potential of their resources and partnerships to adapt to the evolving marketplace.
About this Event

The 2025 Future of Marketing Leadership Conference will be a collaboration between the ANA Educational Foundation, the ANA Global CMO Growth Council, and Columbia Business School's Center on Global Brand Leadership.

The conference is curated around the Growth Council's four leadership priorities: Talent and Marketing Organization, Technology and Data, Society and Sustainability, and Brand and Creativity.

This one and a half day conference will bring together industry and academia to chart a 'curriculum for modern marketing,' offering inspiration, practical education, and the opportunity to explore the talent competencies essential to future success.



FEATURED SPEAKERS INCLUDE:


  • Alex Craddock - Chief Marketing and Content Officer, Citi
  • Alicia Tillman - Chief Marketing Officer, Delta
  • Julia Goldin - Chief Product & Marketing Officer, The LEGO Group
  • Manos Spanos - Chief Commercial Officer, Sunny Sky Products
  • Soyoung Kang - Chief Marketing Officer, EOS Products
  • Bob Liodice - Chief Executive Officer, ANA


CONFERENCE DAY 1 AGENDA:
Wednesday, February 12, 2025 | 9:30am-6:30pm EST


9:30am-10:00am - Breakfast

10:00am-11:00am - Opening Remarks and Housekeeping

  • Bob Liodice, CEO, ANA
  • Matthew Quint, Director, Center on Global Brand Leadership, Columbia Business School

11:00am-11:35am – SESSION TBA

  • Alex Craddock, Chief Marketing and Content Officer, Citi

11:35am-12:00pm - Sustainable Talent Pipelines

  • Jerusha Harvey, SVP Marketing Capabilities, ANA [MODERATOR]
  • Panelists TBA

12:00pm-12:20pm – Networking Coffee Break

12:20pm-12:55pm – From Zero to #1: The Story of eos Body Lotion and the Power of Creativity, Inclusion, and Community

  • Soyoung Kang, CMO, eos

12:55pm-1:30pm – The Future of Omnichannel Marketing

  • April Dean, VP, Ad Sales, A+E Networks
  • Moderator and Additional Panelists TBA

1:30pm-2:30pm - Lunch

2:30pm-3:05pm - SESSION TBA

3:05pm-3:40pm - SESSION TBA

  • Sadie Thomas, Director, Americas Ads Marketing, Google

3:40pm-4:00pm - Networking Coffee Break

4:00pm-4:35pm – Becoming a Zero-Waste Marketer: Sustainability from Personal to Professional to the Planet

  • Dan Dipiazzo, Chief Marketing & Experience Officer, Georgia Aquarium

4:35pm-5:10pm – SESSION TBA

  • Julia Goldin, Chief Product & Marketing Officer, The LEGO Group

5:10pm-5:30pm - Closing Remarks

5:30pm-6:30pm - Reception



CONFERENCE DAY 2 AGENDA:
Thursday, February 13, 2025 | 9:30am-1:30pm EST


9:30am-10:00am - Breakfast

10:00am-10:15am - Welcome Remarks and Housekeeping

  • Matthew Quint, Director, Center on Global Brand Leadership, Columbia Business School

10:15am-10:50am – Data and AI Take Flight: Revolutionizing Marketing and Operations for Tomorrow

  • Alicia Tillman, Chief Marketing Officer, Delta

10:50am-11:25am - The Future of MarTech Leadership

  • Miklos Sarvary, Carson Family Professor of Business, Columbia Business School [MODERATOR]
  • Nobles Crawford, Assistant Vice President, Head of Innovative Strategy, L’Oréal USA
  • Harry Kargman, Founder & CEO, Kargo
  • Joseph Prota, Global Director of Brand Marketing, IBM
  • Obioma (Oby) Enyia, Head of North America Consumer Connections and Media, The Coca-Cola Company
  • Additional Panelists TBA

11:25am-12:00pm – SESSION TBA

12:00pm-12:15pm – Grab & Go Lunch

12:15pm-12:50pm – How Today's MarTech Leaders Are Tackling the Biggest Challenges and Driving Innovation in the Modern Marketing Environment

  • John Hardy, SVP, MarTech, ANA [MODERATOR]
  • Panelists TBA

12:50pm-1:25pm - Storytelling in the Age of AI

  • Manos Spanos, Chief Commercial Officer, Sunny Sky Products

1:25pm-1:30pm - Closing Remarks

Advertisement

Event Venue & Nearby Stays

Cooperman Commons, Geffen Hall, 645 West 130th Street, New York, United States

Tickets

USD 75.00 to USD 350.00

Sharing is Caring:

More Events in New York

The Understudies: An Improvised Musical
Tue, 11 Feb, 2025 at 08:00 pm The Understudies: An Improvised Musical

The PIT

Piano Jazz Series: Jill McCarron
Tue, 11 Feb, 2025 at 08:30 pm Piano Jazz Series: Jill McCarron

790 11th Ave

Aaron Parks @ Joe's Pub in New York
Tue, 11 Feb, 2025 at 09:30 pm Aaron Parks @ Joe's Pub in New York

Joe's Pub

Fly Golden Eagle with Ferguson
Tue, 11 Feb, 2025 at 11:00 pm Fly Golden Eagle with Ferguson

Mercury Lounge - New York

2025 Federal Bar Association Art & Fashion Law Conference
Wed, 12 Feb, 2025 at 09:00 am 2025 Federal Bar Association Art & Fashion Law Conference

Dunnington, Bartholow & Miller LLP

CCD Curators Unite!
Wed, 12 Feb, 2025 at 09:00 am CCD Curators Unite!

Martin Luther King, Jr. Educational Campus

Employee Burnout Training (For Managers)
Wed, 12 Feb, 2025 at 10:00 am Employee Burnout Training (For Managers)

Office of Labor Relations

New York City Job Fair - New York City Career Fair
Wed, 12 Feb, 2025 at 11:00 am New York City Job Fair - New York City Career Fair

New York City

The New Perspectives in Jewish Studies Lecture with Tafat HaCohen Bick
Wed, 12 Feb, 2025 at 12:00 pm The New Perspectives in Jewish Studies Lecture with Tafat HaCohen Bick

Institute for Israel and Jewish Studies at Columbia University

Bergen County Championships - Wednesday
Wed, 12 Feb, 2025 at 05:15 pm Bergen County Championships - Wednesday

Nike Track & Field Center

Book Launch Party: Product Design, Technology, and Social Change
Wed, 12 Feb, 2025 at 05:30 pm Book Launch Party: Product Design, Technology, and Social Change

Housing Works Bookstore

New York is Happening!

Never miss your favorite happenings again!

Explore New York Events