Name: Sugar Daddy
Start: 2026-03-05T19:00:00+00:00
Location: Underbelly Boulevard

Hot off acclaimed runs in Edinburgh, London, New York, and across North America, and as seen on Late Night with Seth Meyers, join comedian Sam Morrison for the remarkable true story he never wanted to happen.
Part stand-up, part storytelling, and part emotional excavation, SUGAR DADDY is both shockingly funny and unexpectedly romantic.
One summer in Provincetown, Sam met the sexy silver zaddy of his dreams. But in the midst of the pandemic, the love of his life tragically passed away.
Searching for a way to survive his grief, Sam did the only thing he knew: he turned the unbearable into comedy. Done live on stage. In front of thousands of strangers. Some of them straight. All around the globe. And called the show SUGAR DADDY.
The result is an outrageous, deeply human story involving: love and loss, seagull attacks, New York muggers, unexpected encounters with Jehovah’s Witnesses, and a surprise diagnosis of Type 1 diabetes.
📍 Venue Description: Underbelly Boulevard is a vibrant and contemporary live entertainment venue located in the heart of Soho, London. Reimagining the legacy of the iconic Boulevard Theatre, it reopens with a bold new vision: a dynamic space for theatre, cabaret, music, and comedy. With a bar, restaurant, and performance area all under one roof, it’s a cultural and social hub unlike any other in London.
This cutting-edge venue offers a constantly rotating roster of shows, intimate performances, and immersive nightlife - all within a stunningly designed, modern interior that reflects Soho's creative spirit.
### **The History of Underbelly Boulevard**
Underbelly Boulevard is located on the site of the original Boulevard Theatre, which in the 1950s was a hotspot for provocative and progressive performance. Once part of the legendary Raymond Revuebar, it evolved through decades of Soho’s theatrical underground. In 2023, Underbelly, famed for its Edinburgh Festival Fringe legacy, breathed new life into the site, launching it as a modern, multi-use venue to serve London’s creative scene and beyond.
### **Where is Underbelly Boulevard?**
Underbelly Boulevard is tucked away in Walker’s Court, just off Brewer Street in the lively Soho district. Surrounded by bars, restaurants, and boutique shops, it's an easy walk from major London landmarks like Piccadilly Circus and Oxford Street, making it an ideal spot for pre- and post-show dining or drinks.
### **Underbelly Boulevard nearest tube station**
The nearest tube stations are Piccadilly Circus (Bakerloo and Piccadilly lines, 5 min walk), Oxford Circus (Central, Victoria, and Bakerloo lines, 10 min walk), and Tottenham Court Road (Elizabeth, Central, and Northern lines, 10 min walk).
### **Underbelly Boulevard nearest train station**
Charing Cross Station is the closest major railway station, approximately 15 minutes away on foot. It provides National Rail services as well as additional tube connections.
### **Buses to Underbelly Boulevard**
Several day and night bus routes serve the area, with nearby stops on Shaftesbury Avenue, Regent Street, and Oxford Street. Bus numbers 14, 19, 38, 55, 73, 94, 98, 159, and 390 all stop within a 5-minute walk of the venue.
### **Underbelly Boulevard seating plan**
Underbelly Boulevard’s seating is designed for intimacy and flexibility. With a seating capacity of around 200, the venue features raked seating and cabaret-style layouts depending on the event, ensuring excellent sightlines and audience immersion. The auditorium adapts for different shows - from late-night comedy to immersive theatre.
There is no traditional dress circle or stalls layout, but seating is comfortable and offers a modern twist on classic cabaret settings. Accessible seating is available upon request.
### **Underbelly Boulevard accessibility**
The venue is wheelchair accessible throughout, with step-free entry and accessible toilets. Staff are trained to assist patrons with additional needs. It is recommended to contact the venue in advance for any specific accessibility requirements.
### **Underbelly Boulevard safety policy**
Underbelly Boulevard prioritises safety with fully trained staff, modern security systems, and adherence to all local health and safety regulations. Clear signage, evacuation procedures, and accessibility protocols are in place to ensure all patrons have a safe and enjoyable visit.
### **Underbelly Boulevard dress code**
There is no strict dress code at Underbelly Boulevard. Guests typically wear smart casual attire, reflecting the creative and laid-back Soho vibe. Whether you’re heading to a high-energy cabaret or a relaxed comedy night, dress comfortably yet stylishly. For special press nights or private events, some guests prefer to dress to impress.
🎉 Prepare to be amazed at Sugar Daddy , the most anticipated gathering of the season! 🌟 Set against the stunning backdrop of Underbelly Boulevard in vibrant London, EN, this event promises to redefine your expectations. 📅 Mark your calendars for March 5th, 2026 at 07:00 PM and get ready to immerse yourself in an atmosphere of wonder and excitement. ✨ From the moment you arrive, you'll be transported into a world where memories are made and stories come alive. They have crafted an experience that perfectly harmonizes entertainment, innovation, and community spirit. 🎟️ Secure your spot with tickets at 31.00 GBP. 🌈 Join us as we create moments that will be discussed for years!