This course introduces the Miller Heiman strategic selling methodology, tailored for Business Diplomacy professionals.
About this Event

Elevate Your Sales Strategies with the Miller Heiman Methodology!

Dive into the Miller Heiman strategic selling methodology designed specifically for Business Diplomacy professionals. This course equips participants with the skills to apply the B2G Sales Canvas, enabling them to craft effective sales strategies and thrive in public sector or complex B2B environments.

Meet Alistair Starling, your instructor and a seasoned professional with a unique blend of government and private sector expertise. As a former UK Diplomat with the Foreign & Commonwealth Office, Alistair spent a decade helping companies expand their global footprint. With 20 years in business development, design, and innovation, he brings extensive experience across multiple sectors. Fluent in English, Italian, and German, and with a solid grasp of French, Alistair's multicultural background is essential for navigating international markets. From leading start-ups to driving sales for Cambridge University Press, his proven track record speaks for itself. Alistair's engaging public speaking skills and ability to foster vibrant networks across Europe make him a trusted voice in negotiation.

Additional Training Options: We offer both the 3-hour capsule course and a comprehensive 2-day deep-dive face-to-face course on this topic, delivered on-site. Customised training can be scheduled at your location and convenience (pricing to be negotiated separately).

For more information on tailored capsule and deep-dive courses for your team, contact us: [email protected]