Strategic Management on Tourism, Hospitality & Events, Germany 2025

Strategic management in the tourism, hospitality, and events industry involves the development and implementation of long-term plans to achieve sustainable growth and competitive advantage. It requires a deep understanding of the industry's dynamics, market trends, and customer preferences.

Several key factors are crucial for successful strategic management in this sector:

• Market Analysis: A thorough understanding of the target market, including demographics, psychographics, and behavior patterns, is essential. This information helps identify opportunities, threats, and potential customer segments.
• Competitive Analysis: Assessing the strengths, weaknesses, opportunities, and threats (SWOT) of competitors is vital. This allows businesses to differentiate themselves and identify areas for improvement.
• Resource Allocation: Effective resource allocation is crucial for maximizing profitability. This includes managing human capital, financial resources, and physical assets.
• Innovation: The tourism, hospitality, and events industry is constantly evolving. Businesses must embrace innovation to stay relevant and meet changing customer expectations. This can involve introducing new products or services, adopting emerging technologies, or creating unique experiences.
• Sustainability: Sustainability is becoming increasingly important to consumers and businesses alike. Implementing sustainable practices can enhance brand reputation, reduce costs, and attract environmentally conscious customers.

Strategic management in the tourism, hospitality, and events industry requires a collaborative approach involving various stakeholders, including management, employees, customers, and suppliers. By developing and implementing effective strategies, businesses can achieve long-term success and create value for all stakeholders.

Sponsor/Partner/Exhibitor

Sponsors/Partners/Exhibitors will raise their profile and generate brand awareness to the Christian community. They will meet face to face with potential customers, clients and job seekers etc which is a great way to start building relationships. They will have a great opportunity to introduce new products or services including transformative ministry resources. They will also have the opportunity to explain their offerings in person and answer questions to improve product development, such as books, tapes, videos, Christian literature, music equipment etc. Sponsors/Partners/Exhibitors may have the opportunity to secure contracts and business partners to enhance church growth projects. They can also build their new customer database by developing marketing lists and generate qualified sales lead. For more information about how to exhibit your product and services at the conference or to become a sponsor or Partner for the conference please send an email to : [email protected]

Attendees may also have the opportunity for discounted leadership resource offers, secure business opportunities, partnership with Christian organisations, associations etc.

Registration/Event Tickets

T o attend this event, individuals have to register by purchasing the preferred event ticket. There are three different types of the event tickets. They include Early Bird Ticket, Golden Ticket.

1. Early Bird Ticket

Ticket Price: £170

W hat do you get?

- Ticket to attend the conference

- Face to face engagement with exhibitors to secure discounted ministry resources.

- Full customer support including transport information, nearby hotels, restaurants and social activities in London.

- Invitation letter to attend the conference.

2. Golden Ticket

Ticket Price: £500

W hat do you get?

- Ticket to attend the conference

- Face to face engagement with exhibitors to secure discounted ministry materials.

- Full customer support including transport information, nearby hotels, restaurants and social activities in London.

- Invitation letter to attend the conference.

Terms and Conditions

The following terms and conditions (the ‘Terms’) apply to churches/companies/employees/individuals who purchase this event tickets to attend the conference organised by BGM Ministries Ltd with trading name Brijens. We are also associated with names such as Brijens Group, BGM Conferences & Exhibitions. We are base in London United Kingdom. We have been incorporated by Companies House and we operate under company number 08482571 in England and Wales. Our registered office is 205 Lavender Hill, London, England, SW11 5TB United Kingdom. (the ‘Organiser’) to the exclusion of any other terms that you, the exhibitor (defined below) applying for participation in such a conference by purchasing event ticket (‘you’, and ‘your’ employees shall be construed accordingly), seek to impose or incorporate, or which are implied by trade, custom, practice or course of dealing.

By purchasing the event ticket displayed on Eventbrite website, you agree to these terms, which will bind you and your employees. If you do not agree to these terms, do not purchase this event ticket to participate in the Strategic Management on Tourism, Hospitality & Events on the 3-5 April 2025 which has been published on Eventbrite website and on the Organiser's website: www.brijens.com

In these conditions:

Application' is the application made by the Church/firm/individual to the Organiser by purchasing event ticket in respect of attending the conference.

'Application Deadline' is the final date that a Firm can purchase the event ticket.

‘Consortium’ refers to any two or more Eligible exhibitors sharing a stand at the Event, and ‘Consortia’ shall be construed accordingly.

'Eligible exhibitor' means a church/firm/company/individual who has purchased event ticket and is recognised by the Organiser for its members/employee to participate in the event.

'Exhibition/conference 'Exhibition Details' are those details relating to the Strategic Management on Tourism, Hospitality & Events, Germany 2025 published from time to time on the Organiser's website: www.brijens.comevent which you have purchased a ticket to attend.

'Exhibition Details' are those details relating to the Strategic Management on Tourism, Hospitality & Events, Germany 2025 published from time to time on the Organiser's website: www.brijens.com

‘Main Contact’ is the individual indicated as such by you when purchasing the event ticket.

‘Representative’ is an individual appointed by you (or, where your application is made as part of a Consortium, the Consortium) to represent you (or the Consortium, where applicable) at the event.

'Venue' is as stated in the Conference/Exhibition Details.

1. Permitted applicants

You acknowledge and agree that only Eligible Churches/church members/exhibitors/individuals, Consortia consisting of Eligible firms/companies and, where relevant, their agents or representatives shall be permitted to exhibit at the Exhibition and attend conference.

2. Selection criteria

The Organiser shall allocate places at exhibitions on a first come, first served basis.

If the Exhibition is oversubscribed, the Organiser will operate a waiting list system. Exhibitors will be placed on this waiting list on a first come, first served basis. Exhibition spaces will only be offered by the Organiser to those on the waiting list if additional space has been made available through a cancellation or create additional space.

For certain Exhibitions, the Organiser may specify additional selection criteria. These will be set out in the conference/Exhibition Details. The Organiser reserves the right to select exhibitors/individuals to take part in the Exhibition based on these additional selection criteria.

3. Acceptance

The staging of the Conference Exhibition is conditional on the Organiser receiving enough Applications to make the Exhibition cost-effective. The Organiser will notify you in writing no later than one month before the Deadline to purchasing tickets whether this condition has been fulfilled and whether or not the event will be held as planned.

4. Consortium applications

You shall be permitted to purchase a ticket as a Consortium provided that:

the relevant firm/company shall specify the names of all the Eligible firms and companies making up the Consortium and written confirmation from each of those Eligible firms/companies confirming their agreement to participate in the Consortium shall be provided to the Organiser;

the relevant firm/company will designate one of the named Eligible firms/companies as the lead firm/company for the purpose of organisation and administration. The lead firm/company will be responsible to the Organiser for payment of the fees for the Exhibition and shall be liable for all acts and omissions of the other Eligible firm/company that are members of the Consortium (and their Representatives) as if they were the lead firm/company’s own;

the Consortium shall be represented by a maximum of three Representatives for a single stand.

the Consortium may have a name that is distinct from the names of its individual firm/company. However, that name must not be deliberately misleading, likely to cause offence or the name of a UK or in-country agent or agency. The Organiser, in its absolute discretion, shall be entitled to require the removal of any name that does not meet these requirements; and the names of the individual Consortium members shall be prominently displayed on the Consortium’s stand and in the literature made available by the Consortium to visitors at the Exhibition.

5. Representatives

You may be represented at the Exhibition by any of the following:

your employee(s);

an agent, who may represent you at the Exhibition without any of your employees accompanying them.

Regardless of the identity of the Representative at the Exhibition, you shall ensure that all communications between the Organiser and you will be conducted in the United Kingdom and not with overseas representatives. You shall be responsible for ensuring that all communications reach your overseas representatives and for fulfilling all obligations under these Terms. You shall remain fully responsible for the actions of any Representative throughout the Exhibition.

Where an agent is representing several firms/companies at an Exhibition, they will need to provide separate representatives for each individual firm/company’s stand.

You shall ensure that any agent you appoint as your Representative does not take a stand in their own right or in their own name and that such agent does not use an Exhibition for their own commercial interests beyond representing you. The decision of the Organiser as to whether any agent is using the Exhibition other than to represent a firm/company shall be final.

6. Code of Practice

Exhibitor shall ensure that their Representatives comply with the following provisions (the ‘code’):

a. Representatives must not market the services of any organisation other than the firm/company or Consortium they are representing (in any manner including, without limitation, by distributing marketing materials) unless authorised by the Main Contact and with approval from the Organiser.

b. At least one Representative shall remain on your stand throughout the Exhibition to provide effective guidance and counselling to visitors. Each Representative shall negotiate breaks with fellow representatives to ensure appropriate cover is always in place.

c. If a Representative is deemed not to be complying with the above code the Organiser reserves the right to inform the Main Contact. Continual breaches may result in the Organiser excluding the relevant Representative from the Exhibition. The decision of the Organiser as to whether there is a breach of the code will be final. It is your responsibility to ensure all Representatives are aware of this code.

7. Exhibition fees

Once you have purchased the event ticket You shall not pay any fees to participation in the Conference/Exhibition. Unless otherwise stated, all fees published in the Conference/Exhibition Details for UK companies are exclusive of VAT, which you shall, where applicable, pay in addition.

You acknowledge and agree that if you have made an application as part of a Consortium, the Consortium will pay a premium of 20 per cent on the normal stand price as published in the Conference/Exhibition Details. This applies to only UK companies.

The Organiser will invoice you not more than six weeks prior to the Exhibition for the fees payable for the Exhibition (either under this paragraph 7 or under paragraph 8 below, as applicable). In the event that you place an order for any additional items after submission of the Application, these will be invoiced separately.

All invoices shall be paid within 30 days of the invoice date. In the event of late payment, the Organiser reserves the right to charge interest at three per cent per annum above the UK base lending rate of Barclays Bank from the date on which the invoice has become due until the date of payment, calculated on a daily basis. In addition, if any invoices remain outstanding, the Organiser shall be entitled to refuse any other applications made by you to participate in other Conferences/Exhibitions.

8. Refund Policy

Individuals/Exhibitors shall receive full refund in 21 days if the event is cancelled by the organiser for reasons beyond their control. In this situation Individuals/organisations/exhibitors will be informed two weeks to the event and will be told about the new date for the event. This will not apply to sudden change in government regulations or natural disaster. There will be no refund for individuals/organisations/ exhibitors who fail to attend the conference/exhibition on the set date for the event or indicate cancellation. The organiser may change the venue of the Conference/Exhibition if it is necessary. Attendees/Exhibitors/organisations will be informed via email about the new venue before the Conference/Exhibition date.

9. Accommodation, travel, visas, and freight

You acknowledge and agree that the price of the event ticket does not include, visas, insurance, freight charges, international or domestic travel costs or other ancillary costs arising out of participation in the Conference/Exhibition, unless otherwise expressly stated in the Conference/Exhibition Details.

The Organiser will provide you with an Conference/exhibitors' handbook in which details of suitable accommodation for the duration of the Conference/Exhibition will be included. However, all arrangements for such accommodation shall be made directly with the provider specified and the Organiser shall not be responsible for your accommodation arrangements unless stated.

10. Loss or damage suffered by you

Nothing in these Terms shall exclude or restrict the liability of either party to the other for death or personal injury resulting from negligence or for fraudulent misrepresentation or in any other circumstances where liability may not be limited under any applicable law. Subject to the immediately preceding sentence:

a. the Organiser shall have no liability for the damage, theft or loss of the firm/company’s property that occurs at the Conference/Exhibition. The firms/companies shall participate in the Conference/Exhibition at its own risk and take out all appropriate insurances. However, health and safety measures will be met; and security personals will be at the Conference/Exhibition to ensure tight security for smooth running of the Conference.

b. neither the owner of the Venue nor the Organiser accepts any liability for any accident, damage or injuries suffered in any way in connection with the Exhibition by you, your employees, agents, contractors, Representatives, invitees, or any other person whatsoever;

c. the Organiser shall not be liable to you for: loss of profits; loss of business; depletion of goodwill and/or similar losses; loss of anticipated savings; loss of goods; loss of contract; loss of use; loss of corruption of data or information; or any special, indirect, consequential, or pure economic loss, costs, damages, charges, or expenses;

d. the Organiser's total liability in contract, tort (including negligence or breach of statutory duty), misrepresentation, restitution or otherwise arising in connection with these Terms shall be limited to the fees paid by you to the Organiser under these Terms.

11. Loss or damage caused by you

You shall indemnify the Organiser against all actions, claims, suits, costs, expenses or demands (whether in respect of damage to property, personal injury or otherwise and including all legal costs and other expenses suffered or incurred by the Organiser) which any person may bring or claim arising in relation to the Exhibition caused by your breach of these Terms or any other acts or omissions of you, your employees, agents, contractors, Representatives or invitees.

12. Use of Venue, your stand and conduct at the Conference/Exhibition

a. You must not display literature on behalf of firms/companies that are not participating in the Exhibition. If requested to do so by the Organiser, you shall submit all promotional materials and displays to the Organiser for approval and to make such changes as shall be agreed. If agreement cannot be reached in respect of such promotional materials and/or displays, you must withdraw the relevant literature, material, or display from the Exhibition. The Organiser reserves the right to close down any stand or reception area not meeting the Organiser's requirements. No promotional literature relating primarily to any Representative may be displayed at the Exhibition.

b. You shall not use the Venue for any illegal or immoral purpose and the Organiser reserves the right to remove all material that in its sole opinion may be considered offensive or obscene. You shall not use the Venue for the purpose of betting or gambling. You shall not act in any way which may be derogatory or detrimental to the reputation, image and/or goodwill of the Organiser.

c. All goods and property brought into the Venue are brought in at the owner’s risk.

d. You are required to occupy your Exhibition stand from the time notified to you by the Organiser and must have completed all work on preparing / dressing the stand in time for the Exhibition opening at such given time. You must not vacate or dismantle your stand before the closure of the Exhibition and must have a representative staffing the stand at all times throughout the Exhibition. Escalators and passenger elevators shall be dedicated for the use of passengers, and you shall not block or use such escalators and passenger elevators to transport freight or equipment or material of any nature during the Exhibition.

e. You must vacate the stand by the time notified to you by the Organiser, remove all display material, exhibits, and other property from the Venue after closure of the Exhibition and restore each stand you use to its original good order and condition.

If you fail to observe the conditions set out above, the Organiser shall be entitled at your cost and expense to:

a. remove all display materials, exhibits and other property belonging to you or your Representatives and dispose of them in any way it sees fit; and

b. rectify all damage caused by you or your representatives and do all other things necessary to restore the stands and allocated space to good order and condition.

c. You must pay or reimburse the Organiser for all sums necessarily expended by reason of such default.

d. The Organiser reserves the right to eject from the Venue any firm/company deemed to be acting inappropriately during the Exhibition.

e. Dress should be appropriate for the country in which the Exhibition is being held and you shall ensure that all Representatives dress accordingly.

f. You shall comply with all applicable legislation in force in England and Wales and the territory in which the Exhibition takes place.

13. Intellectual property rights

You shall only be entitled to use the Organiser’s name, trademarks, and logos for the purposes of promoting your attendance at the Exhibition and in accordance with any style guides or other instructions issued by the Organiser.

You hereby grant to the Organiser a worldwide, non-exclusive, royalty-free licence to use your logos and trademarks (registered or otherwise) for promotional and commercial use in connection with your involvement with the Exhibition (including, without limitation in any promotional materials prepared by or on behalf of the Organiser for the Exhibition).

Except where these Terms expressly state otherwise, nothing in these Terms shall give either party any right title or interest in the intellectual property rights of the other or to any associated goodwill and the parties acknowledge and agree that all such rights and goodwill are and shall remain vested in the other. Each party shall promptly notify the other of any actual or threatened infringement of any intellectual property rights of the other party which comes to its notice and at the request and expense of the other shall do all such things as may be reasonably required to assist in any proceedings in relation to any such infringement or claim.

14. Data protection

If any Personal Data are disclosed by the Organiser to you in connection with the Exhibition, you shall, in relation to such Personal Data:

a. Process the Personal Data only in accordance with instructions from the Organiser;

b. Process the Personal Data only to the extent, and in such a manner, as is necessary for the performance of your obligations under these Terms or as is required by law;

c. implement appropriate technical and organisational measures to protect the Personal Data against unauthorised or unlawful Processing and against accidental loss, destruction, damage, alteration, or disclosure. These measures shall be appropriate to the harm which might result from any unauthorised or unlawful Processing, accidental loss, destruction, or damage to the Personal Data and having regard to the nature of the Personal Data which is to be protected

d. not transfer the Personal Data to any country or territory outside the European Economic Area without the prior written consent of the Organiser;

e. take reasonable steps to ensure that such Personal Data are not unlawfully disclosed or Processed because of your access to such Personal Data.

In this paragraph 14, “Personal Data”, “Process” and “Processing” shall have the meanings ascribed to them in the UK Data Protection Act (and GDPR).

15. Exhibition cancelled due to force majeure

Neither party shall be in breach of these Terms if it is prevented from or delayed in performing its obligations under these Terms by acts, events, omissions, or accidents beyond its reasonable control (‘Force Majeure’).

If the country or location of the Exhibition becomes unsafe due to an event of Force Majeure, including but not limited to war, earthquake, typhoon, adverse weather, strike, fires, floods, terrorism, pandemics, acts of god and any natural disaster, the Organiser reserves the right to cancel the Exhibition with immediate effect. In such circumstances, the Organiser shall be entitled to pay any Exhibition costs that cannot be refunded, cancelled, or otherwise avoided from the price of event ticket paid. The exhibition fees paid by firms/companies would then be refunded by the Organiser less the unavoidable Exhibition costs that have been paid by the Organiser. The balance would be divided equally between all firms/companies. You will be responsible for any cancellation charges on flights, accommodation, and any other costs that you may incur in respect of such cancellation.

16. Termination of agreement

The Organiser shall be entitled to terminate on immediate notice its agreement on these Terms with you if:

a. you or any of your Representatives commit any breach of, or fails to observe, any of these Terms;

b. you become (or, in the reasonable opinion of the Organiser, are at serious risk of becoming) insolvent or unable to pay your debts as they fall due; or

c. you fail to pay any sum due under these Terms.

d. If the agreement on these Terms is terminated by the Organiser, unless otherwise agreed between the Organiser and you in writing, you shall pay to the Organiser any expenses or loss incurred by the Organiser arising because of such termination.

17. Disputes & governing law

Should there be any dispute in relation to these Terms or your participation in the Exhibition, the parties agree that the matter shall be referred to the BGM Events Management team as per the BGM Ministries Ltd complaints procedure. If either party is dissatisfied with the decision, further actions deem fit shall apply.

18. Notices

If either party wishes to give notice to the other party under these terms and conditions, the notice shall be delivered by first class recorded delivery mail to (in the case of the Organiser) the address given at the beginning of these terms and conditions or (in your case) the address specified in the Application. The notice will be deemed to have been received the first business day following the date of posting.

19. Child protection code of conduct exhibitors

This is not an exhaustive or exclusive list. The principle is that you should not act in any way that constitutes abuse of children and young people, and always aim for best practise standards.

ALWAYS:

a. Listen to and respect children,

b. Be aware of situations which may present risks for children and take appropriate actions

c. As far as possible, be visible when working with children

d. Consider your physical appearance at work. Adults working with children should dress appropriately for the task undertaken

e. Report any concerns you may have about the protection or wellbeing of a child/children to BGM Ministries staff at the Conference/Exhibition/Fair

e. Observe confidentiality and not talk about any situations of actual or suspected abuse that occurs except in accordance with this policy. This is necessary to protect the privacy of those involved

NEVER:

a. Hit or otherwise physically assault or abuse children

b. Act in ways meant to shame, humiliate, belittle, or degrade children

c. Show differential treatment, or favour children to the exclusion of others

d. Use language or make suggestions which are inappropriate, offensive, or abusive

e. Spend excessive time alone with children away from others

f. Develop relationships with children which could in any way be seen as exploitative or abusive

g. Develop intimate sexual relationships with children

h. Pay for sexual services, of any kind, at any time, with anyone under the age of 18 years old

i. Expose children to pornographic materials in electronic or any other form

j. Permit children to take part in activities that are illegal, unsafe, or abusive

Whilst working:

a. take or condone the taking of illegal drugs

b. drink alcohol when with children (or prior to contact)

c. Take photos of children participating in Brijens activities without getting consent from the child when possible. Consent always needs to be given in writing by the parent/carer.

d. Let allegations go unreported, including any made against them.

e. Use personal email accounts, social networking sites, mobile phones, or other means of communication to contact children. Always use business e-mail accounts and copy in parents when sending out communication to children.

Brijens is committed to safeguarding and promoting the welfare of children and young people, and to a policy of equal opportunity and diversity, and expects all staff and stakeholders to share this commitment.

Contact Details of Organiser

BGM Ministries Ltd

Trading name : Brijens

Registered Address:

205 Lavender Hill, London, England, SW11 5TB

United Kingdom

Company Number: 08482571

Correspondence Details

E vents Management Team

Email: [email protected]

Phone Number: 0044 7572424143

w ww.brijens.com

Event Venue

Hotel Ku' Damm 101, Kurfürstendamm 101, Berlin, Germany