About this Event
While establishing your fashion business protecting your intellectual property (IP) may not be the first thing that comes to mind. Indeed, protecting your IP can be a daunting and nebulous feat to approach without prior knowledge.
Firstly, what is IP ? And why is it important for you? These questions are more crucial than ever in a landscape increasingly impacted by developments in AI, complicating artistic authorship and identity.
To demystify the realm of IP is expert Jeii Hong, brand and services director who started her career with Burberry before being headhunted by Stella McCartney herself and who now consults for luxury beauty brands.
Hong will guide you through the key principles of IP including Copyright, Trademarks, Design Registration. Imparting real-world scenarios of how they might manifest in your day-to-day life as a fashion brand. You will leave confident to navigate protecting the IP of your fashion brand, so you can continue to grow your brand without trepidation.
Sarabande Foundation
Sarabande was set up by the late designer, Lee Alexander McQueen, who left the majority of his estate to support creative and visionary talent. In addition to providing scholarships and studio space for artists, Sarabande produces a number of events, from the practical to the inspirational.
Sarabande operates from a listed Stable Block conversion in Haggerston and two Grade II listed townhouses in Tottenham, where 30 studios form a creative community with designers and artists from multiple disciplines. Immersed in the hub of East London’s rich creative spirit, Sarabande exudes all that encompasses the creative sphere. The building is home to a plethora of artisans reflecting the multifarious span of Lee’s talent and the variety of craftspeople he worked with his own collections. Amongst others, our tactile artists include sculptors, fashion designers, jewellers, textile designers, painters, performance artists, silversmiths, costume designers, ceramicists, and dancers. Alongside these, Sarabande also houses filmmakers, animators, photographers, digital designers, and visual artists.
Please note that these events are being filmed and photographed for internal and commercial purposes.
Please kindly refrain from filming our talks on any camera for more than 10s. You will be asked to give up your device if you do not follow this.
Sarabande events are non-refundable and credits from your ticket purchase will be transferred to an event of your choice.
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Please also see our fire evacuation route , which attendees will be expected to follow in the event of a fire.
Event Venue & Nearby Stays
Sarabande Foundation: Established by Lee Alexander McQueen, 22 Hertford Road, London, United Kingdom
GBP 3.00 to GBP 4.00
