Name: Petra Kovacs: Chief Product Officer , Sarabande & Alexander McQueen
Start: 2026-04-20T17:00:00+01:00
End: 2026-04-20T18:30:00+01:00
Location: London College of Fashion

Petra Kovacs: Chief Product Officer , Sarabande & Alexander McQueen

Miranda Priestly was right- that cerulean blue sweater scene wasn’t just fashion drama. Trends and product from the runway to clearance rack
About this Event

Location: EB_M01

https://www.linkedin.com/in/kovacspetra/

Whether you are studying fashion design, styling, marketing, buying, or creative direction, this session will give you a behind-the-scenes look at how trends are born, evolve, and make their way from the runway to the high street. Join Petra Kovacs — Chief Product Officer at Sarabande and Alexander McQueen — as she unpacks the real-world dynamics behind that famous “cerulean blue sweater” moment, revealing how creative vision, product development, and market forces intersect in today’s fashion industry.

This is an interactive session, so any questions about trend forecasting, product development or the business of fashion — please bring them along to discuss.

Speakers

Petra Kovacs, Chief Product Officer, Nanuska and former senior roles at Toteme and Burberry. Petra Kovacs is an experienced fashion product leader with a career spanning some of the world’s most renowned luxury brands. She oversees product development, trend forecasting, and the translation of creative vision into commercially successful collections. Petra works closely with emerging talent and students, sharing her expertise in fashion product strategy, creative decision-making, and the journey from runway concepts to the retail floor.

Visitor information

Address: London College of Fashion, 105 Carpenter’s Road, London, E20 2AR - how to find us. Watch this video on how to get to LCF from Stratford tube station on the stories highlights on Instagram. Stratford is widely connected, on both the Central and Elizabeth tube Lines as well as via overground train and bus services.

Accessibility information:

For full details on building access and facilities at London College of Fashion (Carpenter’s Road), please see our AccessAble guide: Access Guide.

If you have any specific access needs, feel free to contact us. Taxi drop off is available for those with access needs; please see LCF’s website for more information.