About this Event
New York City, Startup CPG is back and we're hosting Grocery Run Off the Floor during Summer Fancy Food 2026!
We’ll have brand samplings (of course!), networking with your favorite CPG community, and VIP guests walking the floor.
Join us for buyer introductions and networking while enjoying samples and refreshments. Even if you aren’t sampling, bring product with you to show buyers!
Featured guests:
- Cortney Brown - Category Manager @ Earth Fare
- Mara Reitzfeld - Category Manager, Dairy, Frozen @ Earth Fare
- Wes Hollamon - Category Manager, Dairy, Frozen, Bulk @ Earth Fare
- Katy Ludwig - Program Director, Natural, Organic & Specialty @ Northwest Grocers
- Mishka Aminov - Director of Business Development @ Gold Coast Distributors
- Dee Charlemagne - Sr. Director, Emerging Brands @ Wal-Mart
- Nick Auzenne - Director of Promotional Programs @ INFRA
- Jared Peterson - Purchasing Promotions Manager @ INFRA
- Kate Fletcher - Senior Category Manager @ INFRA
- Kim Route - Senior Category Manager @ INFRA
- Hailey Craig - Events and Education Specialist @ INFRA
- Mason Webb - Foraging Manager @ Sprouts
- Brody Burk - Senior Foraging Manager @ Sprouts
- Jane Arbogast - Associate Category Manager, Alcohol @ FreshDirect
- Amber van den Deijssel - Category Manager Grocery & Snacks @ FreshDirect
- Abby Wizel - Category Manager, Freezer @ FreshDirect
- Jullian Goncalves - Sr. Category Manager, Dairy @ FreshDirect
- Jonas Mendoza - Category Manager, Non-Alcoholic and Alcoholic Beverages @ FreshDirect
- Karla Goris - Category Manager, Non Foods & Baby @ FreshDirect
- Katie Andrew - Director of Merchandising @ FreshDirect
- Russell Heiman - Director of Category Management @ Erewhon
- Sara Weinreb - Founder @ Little Nosh
Here are the amazing brands sampling at this event:
- Aveyo Avocado Mayo is a plant based condiment made from over 80% fresh Hass avocados not avocado oil and because avocados are the main ingredient it is 75% less fat and calories than traditional oil based mayo.
- Awesome Ice Tea Co - Good times, artisan flavors, functional benefits and 50% less calories and sugar than legacy iced tea. Awesome Ice Tea is putting the FUN back in FUNctional.
- Afternoon Toast makes ready-to-drink roasted barley and ginger tea bottled to elevate hydration and digestion. No caffeine. No carbonation. No sugar.
- Ayurvedist makes organic, longevity-focused, functional teas.
- Better Together Foods makes Maple Pop! - a clean-label, organic maple caramel popcorn made with pure maple syrup and extra-virgin coconut oil — delivering indulgent flavor without refined sugar or seed oils.
- Casa Virgin we make Nonna's favorite condiments, crafted in Italy for the American table.
- Croutinis are the “better-for-you” croutons that are made from tofu!
- Dawnbreaker Oats is redefining the breakfast ritual with high-protein, organic, gluten-free oats made from clean, great- tasting ingredients.
- Drink Hippie creates clean, functional beverages designed to deliver steady energy and elevated daily rituals without the crash.
- Eddie Pao Gourmet is the first to offer premium shelf-stable Asian soups in glass to market.
- Esspo crafts espresso soda - sips like cold brew, caffeinates like coffee.
- HEYDOH is redefining soy sauce as a single-origin pantry staple.
- Honeymoon Chocolates makes organic craft chocolate and confections sweetened with raw honey, delivering a rich, distinctive indulgence unlike anything else.
- Kruda makes premium Argentine-style, clean-label full size empanadas made in the USA, convenient comfort food, ready in minutes from freezer to plate.
- Little Inca offers Ancient Quinoa. Modern Science. Superior Nutrition
- Oddball's first product, the Jiggly Fruit Cup, reimagines the classic jiggly gelatin cup from childhood - this time made with real fruit, free from gelatin, added sweeteners, and artificial ingredients.
- Oh My Okra is a wholesome crunchy better-for-you okra crips that is non-gmo, gluten free, vegan, very high and fiber and with simple ingredients.
- Oh So Easy is a dessert brand bringing global flavors to your kitchen conveniently and deliciously.
- Originally Foods creates Mediterranean-inspired, plant-based foods made with real ingredients, delivering bold flavor and clean nutrition.
- Party Of, founded by 4 Thai-American sisters, puts a bolder, better spin on snacks—like Pad Thai & Thai Chili Lime popcorn.
- Plonty is a new kind of protein, powered by hemp hearts and sweetened with dates!
- Prest makes shelf-stable hummus for fresh hummus whenever you want it.
- Sweeter Collective is redefining hard candy as an intentional, everyday indulgence designed to fit seamlessly into modern routines.
- Syren Spreads makes a spoonable chocolate hazelnut spread. That also happens to be a beauty supplement!
More featured brands coming soon!
Want to sample at this event? Apply here!
Sampling space is limited! You must apply to sample.
Sponsors:
About Faire
Faire is the one-stop shop for wholesale, connecting independent retailers to thousands of specialty food and drink brands. From trending snacks and craft beverages to everyday pantry staples, Faire makes it easy to discover and stock the products your customers are looking for.
Interested in sponsorship opportunities? Email [email protected]
About Startup CPG
Startup CPG is the biggest community in the world for emerging brands. We have 30k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!
Instagram: @startupcpg
Event Venue & Nearby Stays
The Malin Chelsea, 270 7th Avenue, New York, United States
USD 55.20 to USD 588.73
