About this Event
New York City, Startup CPG is back and we're hosting Grocery Run Off the Floor during Summer Fancy Food 2026!
We’ll have brand samplings (of course!), networking with your favorite CPG community, and VIP guests walking the floor.
Join us for buyer introductions and networking while enjoying samples and refreshments. Even if you aren’t sampling, bring product with you to show buyers!
Featured guests:
- Cortney Brown - Category Manager @ Earth Fare
- Mara Reitzfeld - Category Manager, Dairy, Frozen @ Earth Fare
- Wes Hollamon - Category Manager, Dairy, Frozen, Bulk @ Earth Fare
- Katy Ludwig - Program Director, Natural, Organic & Specialty @ Northwest Grocers
- Mishka Aminov - Director of Business Development @ Gold Coast Distributors
- Dee Charlemagne - Sr. Director, Emerging Brands @ Wal-Mart
- Nick Auzenne - Director of Promotional Programs @ INFRA
- Jared Peterson - Purchasing Promotions Manager @ INFRA
- Kate Fletcher - Senior Category Manager @ INFRA
- Kim Route - Senior Category Manager @ INFRA
- Hailey Craig - Events and Education Specialist @ INFRA
- Mason Webb - Foraging Manager @ Sprouts
- Brody Burk - Senior Foraging Manager @ Sprouts
- Jane Arbogast - Associate Category Manager, Alcohol @ FreshDirect
- Amber van den Deijssel - Category Manager Grocery & Snacks @ FreshDirect
- Abby Wizel - Category Manager, Freezer @ FreshDirect
- Jullian Goncalves - Sr. Category Manager, Dairy @ FreshDirect
- Jonas Mendoza - Category Manager, Non-Alcoholic and Alcoholic Beverages @ FreshDirect
- Karla Goris - Category Manager, Non Foods & Baby @ FreshDirect
- Katie Andrew - Director of Merchandising @ FreshDirect
Here are the amazing brands sampling at this event:
- Dawnbreaker Oats is redefining the breakfast ritual with high-protein, organic, gluten-free oats made from clean, great- tasting ingredients.
- Drink Hippie creates clean, functional beverages designed to deliver steady energy and elevated daily rituals without the crash.
- Oh My Okra is a wholesome crunchy better-for-you okra crips that is non-gmo, gluten free, vegan, very high and fiber and with simple ingredients.
More featured brands coming soon!
Want to sample at this event? Apply here!
Sampling space is limited! You must apply to sample.
Sponsors:
About Faire
Faire is the one-stop shop for wholesale, connecting independent retailers to thousands of specialty food and drink brands. From trending snacks and craft beverages to everyday pantry staples, Faire makes it easy to discover and stock the products your customers are looking for.
Interested in sponsorship opportunities? Email [email protected]
About Startup CPG
Startup CPG is the biggest community in the world for emerging brands. We have 30k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!
Instagram: @startupcpg
Event Venue & Nearby Stays
The Malin Chelsea, 270 7th Avenue, New York, United States
USD 55.20 to USD 588.73












