MasterClass in Major Sports Event Management, 2-Day Course in London

There is a growing global trend and demand for major sporting events to provide an immersive experience and a lasting legacy for the communities and countries they are staged in.

Successfully organising these major sports events involves managing the expectations and experiences of a range of stakeholders, including governing bodies, associations, sponsors, athletes, spectators, local contractors and suppliers.

Whether it's your goal to work the global sports events circuit, progress a career in sports stadium or venue management or work with a specific high profile major sporting event or competition, understanding the key requirements for staging major sports events is essential.

Register now and secure your spot at the MasterClass in Major Sports Event Management, 2-Day Course in London!

Course Name: MasterClass in Major Sports Event Management

Course Duration: 2 days

Course Hours: 10.00 am - 4.00 pm

Course Venue: Training in Venues at ExCeL London, Royal Docks, London E16 1XL

Closest Station: Custom House on the Elizabeth Line or DLR

Learn More: https://www.eventschool.london/product-page/masterclass-certificate-in-major-sports-event-management-course

This major sports event management course is ideal for those with some event planning or sports management experience who:

• Who would like to add specialist major sports event management skills to their CV or portfolio
  
• Are looking to move their events career towards managing major sporting events
  
• Would like to gain a range of event planning skills to broaden their opportunities within the event industry.
  
• Have overseas experience or qualifications and wish to add an English qualification to their resume or portfolio
  
• Have an existing sports/events qualification and want to develop event management skills for major sporting events

During your Major Sports Event Management MasterClass Course you will study the following topics:

• Nature of Major Sporting Events
• • the importance of cultural awareness for international sports event management
  • global sports event trends
  • working with major and international sports organisations and associations
  • contemporary issues that affect major sports events e.g. political, economic, cultural
    
• Forming a delivery vehicle & programme management
• • Creating a Governance structure (Functional Areas required)
  • Managing key stakeholders (Funders, Government, Local Authorities, sponsors etc.)
  • Choosing locations and developing suitable venues (choosing new build or existing)
  • Programme Management (setting out key planning milestones)
    
• Building a workforce
• • Paid staff
  • Suppliers (sourcing & managing)
  • Volunteers (sourcing and managing)
    
• Commercial Opportunities
• • Sponsorship rights/packages / Broadcast rights
  • Ticket sales
  • Merchandising
  • F&B.
    
• Brand & the Spectator Experience
• • The importance of brand – creating a story/message/theme
  • Spectator experience and managing fans expectations and behaviours
    
• Operations
• • signage - getting it right
  • health and safety
  • risk management
  • transport
  • crowd management
  • working with outside stakeholders i.e. police, local authorities
  • environmental issues
  • technology

Getting involved!

• working the global sports event circuit
• other opportunities in the major sporting event industry

Our MasterClass courses are held in venues on the ExCeL London campus.

We utilise the well-appointed conference and meeting facilities at CentrEd (ExCeL's training & meeting centre) or within the meeting and event spaces in the on-campus hotels, all within minutes of the main ExCeL Exhibition & Convention Centre.

For example, venues can include CentrEd at ExCeL, Novotel London ExCeL or Aloft ExCeL London. Specific venue details are provided with your course joining instructions.

The ExCeL London campus offers a unique event destination with on-site international hotels, restaurants, cafes and bars and dock-side water sports as well as the ExCeL London premier exhibition and convention centre. ​

ExCeL London has staged a diverse range of consumer and trade shows and expos including London Boat Show, Unleash Conference and Expo, The Event production Show, The Meetings Show, international CONFEX, World Travel Market, Hotelympia, Salon International, SportsPro Live, Grand Designs Live, The Business Show, Facilities Show, Restaurant Tech, Skills London, MCM ComicCon and more.

ExCeL has significant expertise in hosting major exhibitions and events and is also home to London's International Convention Centre (ICC)

ExCeL London Campus Address: Royal Victoria Dock, London E16 1XL.

Closest station: Custom House for ExCeL

Click here to find out more about the ExCeL London campus

The ExCeL campus where our courses are held, offers a range of convenient accommodation options to suit your budget.

Within easy walking distance, you'll find hotels on, and next to the ExCeL site that include: Novotel, Crowne Plaza, IBIS, Doubletree by Hilton, Aloft Hotel, Good Hotel, Sunborn Yacht Hotel, Premier Inn, Holiday Inn Express, Travelodge, Hampton by Hilton, The Moxy and more.

Click here to search ExCeL London campus hotels

wb: https://www.eventschool.london/product-page/masterclass-certificate-in-major-sports-event-management-course

Email: [email protected]

Phone: 0203 239 0950

WhatsApp: 07305 309 559

Event Venue & Nearby Stays

Novotel London ExCeL, Royal Victoria Dock, London, United Kingdom