About this Event
AI is transforming how marketers work, making creative development faster, insights sharper, and teams more effective.
The session will be led by Cristina Sapera, the Global Lead for Ads Business Operations at Google. She oversees the operational strategies that power Google’s global advertising infrastructure. She plays a critical role in scaling ad operations and ensuring business efficiency across markets.
Learn how Google is integrating AI across the full marketing lifecycle, from creative production to performance insights to the future of AI agents embedded in teams. A practical, forward-looking session for marketers who want to work smarter and stay ahead.
Event Overview
Cristina will share real-world examples from Google’s global marketing ecosystem: how AI accelerates briefing and asset creation, how teams use intelligent insights to optimize campaigns in real time, and what the next era of AI-driven marketing organizations will look like.
01 - From Brief to Creative: Streamlining the Workflow with Google AI
How AI can sharpen briefs, generate and iterate creative assets, and reduce friction in approvals, unlocking higher-quality work at greater speed.
02 - Faster, Smarter Insights for Performance Marketing
Using AI to analyze campaign data in real time, surface new opportunities, and guide decision-making with more precision than ever before.
03 - Looking Ahead: AI Agents, Org Design & Future-Ready Skills
What AI-enabled marketing teams will look like, how roles will evolve, and the skills marketers need to stay competitive in an AI-driven future.
Event Venue & Nearby Stays
BrainStation, 55-57 Rivington Street, London, United Kingdom
GBP 22.38
