Name: Marketing Evenings LDN: The Future of the Creator Economy
Start: 2026-05-08T18:00:00+01:00
End: 2026-05-08T20:00:00+01:00
Location: BrainStation

Marketing Evenings LDN: The Future of the Creator Economy

Exploring how brands and creators can build trust, scale authenticity, and drive meaningful growth in a rapidly evolving digital landscape.
About this Event

The creator economy is now foundational. In this session we'll explore how brands can win through authentic creator collaborations and community-led growth, sharing clear strategies for building trust and turning audiences into advocates.

This session will be held by Rajarshi Lahiri, Head of Creator Partnerships at YouTube.

1 - Authenticity at Scale: Winning in a Trust-Driven Economy Learn why trust is today’s most valuable marketing asset and how brands can scale authentic storytelling without losing credibility or cultural relevance.

2 - Co-Creation That Converts: The Future of Brand Collaborations Discover how brands and creators can move beyond transactional sponsorships to build collaborative partnerships that drive measurable results and long-term value.

3 - Community-Led Growth: Turning Followers into Advocates Explore how to transform passive audiences into active communities, creating loyal advocates who amplify your brand organically and sustainably.