About this Event
A brand new London Cocktail Week initiative bringing together the Festival’s community of bar owners and operators at our inaugural Futureproofing London Bars event.
Not only is this a chance to chat with us about how to maximise your involvement and profitability during London Cocktail Week, but we’re also going to be looking at the bigger picture, exploring the Future of Hospitality through discussion and collaboration. Speakers include Nuno Teles (Managing Director of Diageo Great Britain), Amy Lamé (London's Night Czar), Vicky Ilankovan (Equal Measures UK), the team from Grow London Local, and Diageo Brand Ambassadors Jo Last and Pippa Guy.
Attendees also have the opportunity to be photographed by Addie Chinn, with headshots used in our 2024 advertising and marketing campaigns.
This is booked seperately via
Between 1pm - 4.45pm you can attend four sessions, each lasting 45 minutes, including:
- Amy Lamé has served as London’s first Night Czar since 2016. Share the issues you’re facing within hospitality, and learn how City Hall can better support your bar.
- Our London Cocktail Week sessions give you the chance to shape the Festival. How we can better support your business, and maximise your footfall and profits for 2024?
- As World Class approaches its 16th year, Pippa Guy and Jo Last are keen to hear your thoughts on the competition - how should it evolve to meet the changing needs of the bar industry?
- Join Vicky Ilankovan of Equal Measures UK for a practical workshop on equity, diversity and inclusion within your bar.
- Immerse yourself in the sounds, sights, smells and textures that make Scotch whisky unforgettable with the Diageo Advocacy Team.
- Supported by The Mayor of London, Grow London Local can support you with accessing the business finance you need, marketing to help boost your sales, and upskilling your team.
Event Venue & Nearby Stays
DIAGEO 1HQ, 16 Great Marlborough Street, London, United Kingdom
GBP 0.00
