Jeff Rubin on ‘A Map of the New Normal: Inflation, War and Sanctions’

Following the conversation, we invite you to join us for a meet-and-greet with the author, book signing and light refreshments.

A Map of the New Normal: How Inflation, War and Sanctions Will Change Your World Forever (Allen Lane, May 14, 2024)

Jeff Rubin, Economist and best-selling author

Walid Hejazi, Professor, Rotman School of Management

Bestselling economist Jeff Rubin warns that the shock inflation of 2021 is the front of a perfect storm of war, supply-chain disruption, geopolitical realignment, domestic upheaval, and energy scarcity that will change everything.
During the pandemic, government deficits skyrocketed to record highs while central banks primed the printing presses—and the time has come to pay for it. The ramifications of international COVID-19 spending could potentially last for decades, and inevitably one of the first consequences will be that central banks will lose control of interest rates, and subsequently, growth and inflation targets. The genie will be out of the bottle.
That is just the first symptom of a series of cascading upheavals. Supply-chain disruptions have already shown the vulnerability of the globalistmodel that has fueled growth for the past decades. War has not only shown the fragility of the status quo, but has revealed diplomatic and economic rifts that promise to shift trading patterns. At the same time, the precarity of the US dollar underlines the life-or-death importance of foreign markets and resources, energy in particular. And consolidation of a Eurasian bloc, from Russia to China, and encompassing old enemies like Iran and former US ally Saudi Arabia, hint that the upheaval of COVID-19 was just the beginning.
Tracking trade wars and kinetic wars, central banks and runs on banks, pipelines blown up and startups knocked down, A Map of the New Normal gives us a glimpse of a near future that will look very different from the recent past. It reminds us that our mortgage rates and job security, our grocery bills and investments, are all tied to events set in motion by governments, corporations, and black swans around the world.

Jeff Rubin is a Canadian economist and bestselling author. A world-leading expert on trade and energy, and former chief economist and chief strategist at CIBC World Markets, he recently served as a senior fellow at the Centre for International Governance founded by Jim Balsillie. His first book, Why Your World Is About to Get a Whole Lot Smaller, was an international bestseller, and was favourably reviewed in both Time and Newsweek. The book was the number-one-selling non-fiction book in Canada and won the National Business Book Award, as well as being longlisted for the Financial Times and Goldman Sachs Business Book of the Year Award. Since then, he has written two other bestsellers, The End of Growth and The Carbon Bubble.

Walid Hejazi is a Professor of Economic Analysis and Policy at the Rotman School of Management, Fellow of the Michael Lee-Chin Family Institute for Corporate Citizenship, and member of the Board of Directors of the David & Sharon Johnston Centre for Corporate Governance Innovation. His research focuses on the development of strategies which enhance the ability of companies to compete in domestic and global marketplaces. He has worked closely with many companies to develop and implement innovative strategies, with a particular focus on the role of leaders in preparing those companies to lead strategic change. He is currently working on a book that analyzes strategies that can mobilize global pools of capital into the development of sustainable infrastructure projects in the developing world. He has also worked extensively with Canadian and foreign governments on the development of policies around foreign investment and international trade and has testified extensively before parliamentary and senate committees. He teaches in Rotman’s MBA, EMBA and custom executive programs, and has delivered lectures in over 30 countries, and is a frequent commentator in the media.

This event is available to attend in-person or virtually via livestream.

Rotman Events is committed to accessibility for all people. If you have any access needs or if there are any ways we can support your full participation in this session, please email Mandi Gosling [[email protected]] no later than 2 weeks in advance of the event and we will be glad to work with you to make the appropriate arrangements.

• The event will be hosted in Desautels Hall at the Rotman School of Management (105 St. George St., Toronto, ON M5S 3E6). Your registration fee includes a copy of the book, meet-and-greet with book signing by the author, as well as access to a video replay of the session for 30 days.

• Rotman Events will email registrants a link to the livestream. Your registration fee includes access to the livestream, video replay for 30 days, a copy of the book and shipping fees. The book will be shipped to registrants after the event. Please allow 3 - 4 weeks for delivery.

• Unable to attend the event due to scheduling conflicts? Not to worry. All registrants (in-person or livestream) can access the full recording on-demand for one month after the live event.

• Refunds will only be issued for cancellations received in writing NO LATER than 24 hours prior to the event. Please email [email protected] for processing.

• In-person registrants who do not pick up their book at the event will have 5 business days to request postal delivery by emailing us at [email protected]. All unclaimed books will be returned to the publisher after that time.

Questions: [email protected], Mandi Gosling

Event Venue & Nearby Stays

Rotman School of Management + Livestream, 105 St. George Street, Toronto, Canada