In Conversation with... Caroline Friesen & Robbie Percy

When you get hand-picked to lead the Canadian arm of one of the most celebrated creative agencies in the world you know you’re doing something right. ECD’s Caroline Friesen and Robbie Percy joined Wieden+Kennedy in May of this year after winning a gazillion awards for their work on such campaigns as IKEA “U Up?”, Molson Coors “Show My Name”, Penguin Random House “The Unburnable Book” and Boston Pizza “The Pizza Patio Set.”
Come bask in their creative glow as Robbie and Caroline chitty chat with Edelman Global ECD Andrew Simon for the final ‘In Conversation With’ of 2025. It all goes down on Thursday, November 20th at the Arts & Letters Club. All the cool kids will be there!

• ADCC Professional Member - free
• ADCC Next Generation Member - free
• ADCC Student Member - free
• ADCC Corporate Member - $10 plus HST
• Non-Member - $15 plus HST

Caroline Friesen is a Toronto based, award-winning Executive Creative Director at Wieden Kennedy Toronto. In 2022, Caroline was named as one of the Next Creative Leaders by The One Club. Her work has been nationally and globally recognized by Applied Arts, D&AD, Communication Arts, ADCC, Effies, Cannes Lions, and the One Show. Career highlights include having Margaret Atwood blast a flamethrower, creating a 7ft tall animatronic Troll for IKEA, sliding into countless Canadians DMs with a U Up? text, and Jimmy Fallon complaining on ‘The Tonight Show’ that the No Frills album sucked.

Robbie Percy is Executive Creative Director at Wieden+Kennedy Toronto. His work on clients like IKEA, Penguin Random House and Molson Coors has made headlines globally and been recognized at award shows around the world including Cannes Lions, D&AD, Effies, ANDYs, and the One Show.

The Advertising & Design Club of Canada (ADCC) is a non-profit, non-political group dedicated to encouraging excellence in Canadian advertising and design. The Club’s overall goals are simply these: to inspire creativity, to provide a forum for the exchange of ideas, to forge a sense of community and integrity among advertising and design professionals.

Creative Niche is an award winning recruitment agency, specialized in marketing, advertising, digital and design. Their comprehensive hiring solutions encompass Full-time, Freelance, and Executive Search, empowering clients to scale with strength.

Info: Your chance to have your questions answered by Caroline & Robbie

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Arts & Letters Club, 14 Elm Street, Toronto, Canada

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