Growth Lab: Channel Partnerships

Channel Partnerships: From Idea to Informed Action

Channel partnerships are one of the most misunderstood growth strategies. Done well, they unlock leverage, distribution and credibility. Done too early or without clarity, they drain time, margin and focus.

This half-day, hands-on workshop is designed to help you make the right decision about partnerships, not to push you into them. You’ll leave knowing whether partnerships make sense for your business now, later or not at all and exactly what to do next either way .

Agenda

9:30am Arrival

10am - 12pm First workshop: channel readiness assessment, selecting the right partner

12pm - 12:30pm Break

12:30pm - 1:30pm Second workshop: economics and activation planning

1:30pm to 4pm 30-minute growth clinics (one-to-one sessions with a growth expert)

Why this matters

Many teams jump into partnerships because they sound scalable, only to discover misaligned incentives, weak economics or internal gaps that K*ll momentum. This day of workshops creates space to step back, assess reality and replace assumptions with informed choices.

You’ll gain:

• A clear view of the different channel models and when they actually work
• An honest assessment of your readiness: across product, organisation and market
• A grounded understanding of the trade-offs, sequencing and economics involved

The goal isn’t execution theatre. It’s strategic clarity and practical direction.

The challenges you’ll confront (and resolve)

Participants typically arrive with questions like:

• “Should we be doing partnerships at all?”
• “Which type of partner model fits our business?”
• “Why haven’t previous attempts worked?”
• “What needs to be true internally before this makes sense?”

Throughout the day, you’ll tackle common challenges head-on:

• Overestimating partner demand for your product
• Underestimating enablement, ownership, and margin requirements
• Trying to pursue too many channel models at once
• Confusing “activity” with readiness or progress

The workshops are designed to surface gaps early, before they become expensive mistakes.

What you’ll walk away with

By the end of the day, every company leaves with tangible outputs, tailored to their situation:

Foundational clarity

• A completed channel readiness scorecard
• A prioritised list of gaps to address
• A reasoned decision on which channel models to pursue or deprioritise

If you’re ready to activate (next 3–6 months):

• A shortlist of 5–10 realistic partner targets
• A clear “why partner with us” message
• Either a high-level economics sense-check or a practical 90-day activation plan

If partnerships are a future priority (6–12 months):

• A defined picture of what “partnership-ready” looks like for your business
• A sequenced readiness roadmap with milestones
• Estimated timelines and resource requirements

For everyone

• Clear 30-day commitments
• Access to templates and resources to continue the work after the event

Who it’s for

This workshop is best suited to:

• Founders and leadership teams
• Heads of Sales, Partnerships, or Revenue
• Strategy and GTM leaders evaluating new growth levers

No prior partnership experience required, just a willingness to assess reality honestly.

One day. One theme. No fluff.
You’ll leave with clarity, confidence and a realistic path forward, whether that path leads into partnerships or away from them.

Event Venue & Nearby Stays

Plexal, Queen Elizabeth Olympic park, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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