Fundraising Skills for Museums: Individual Giving

Trainer: David Burgess, Apollo Fundraising

David Burgess is a Fundraising consultant, specialising in working with museums, heritage sites and cultural venues.

What will be covered?

Museum Development South East is pleased to be working with David Burgess of Apollo Fundraising to deliver 3 online training sessions covering important areas that will improve your Museum’s Fundraising Skills.

Every day, potential donors walk through your doors, visit your website and engage with your social media channels. But are enough of them actually going on to make a donation?

Whether you are looking to introduce a new individual giving programme or you’re trying to take your existing programme to the next level, this session will help you to increase the amount of money you raise from individual donors.

We’ll look at how to identify who your target audiences are, how to develop fundraising asks that match their motivations, how you can make it easy for people to give and what you should do after someone donates to increase the chances they’ll give again.

Useful Websites:

• https://apollofundraising.com/
• https://www.rememberacharity.org.uk/about-us/remember-a-charity-week/
• https://aim-museums.co.uk/successful-fundraising-museums/fundraising-activities/
• https://aim-museums.co.uk/successful-fundraising-museums/getting-fit-fundraise/

Learning Objectives

By the end of the session you’ll be able to answer the following questions:

• Who are our potential supporters and what might motivate them to give to my museum?

• Does my museum need a Friends or Membership scheme?

• What are the core ingredients I should include in my museum’s fundraising message?

• What channels should I be using to promote my museum’s fundraising message?

• How can I make it as easy as possible for people to give to my museum?

• How can I increase the number of people who give again in future?

Who should attend?

All delegates are welcome from any size and type of museum, and can be trustee, staff, volunteer or a consultant who is working in partnership with you on a project or bid.

Anyone who needs to develop or refresh their Fundraising Skills and who wants to understand the thought process and techniques to harness individual giving to your museum.

The session will be aimed at a beginner/intermediate level.

Other training linked to this:

• ‘Legacies’ on 30th August
• ‘Writing Better Grant Applications’ on 25th October

Please note: We require you to complete the full booking form in order to confirm your eligibility for the session. The main booking form questions will appear after you have been through the 'check out' process. If you do not complete this form we will be in contact and reserve the right to cancel your ticket if we do not receive a response.

MDSE is funded by Arts Council England (ACE) to support museums in the South East of England within ACE’s Accreditation scheme. The South East is defined as the local authority areas of:

• Bedfordshire (Bedford Borough, Central Bedfordshire and Luton Borough)
• Berkshire (Bracknell Forest, Reading, Slough, West Berkshire, Windsor & Maidenhead and Wokingham)
• Buckinghamshire and Milton Keynes
• Cambridgeshire and Peterborough
• Essex, Southend-on-Sea and Thurrock
• Hertfordshire
• Kent and Medway
• Norfolk
• Oxfordshire
• Suffolk
• Surrey
• East Sussex and Brighton & Hove
• West Sussex

We prioritise places on our training programmes for museums which are Accredited or officially Working Towards Accreditation. ACE publishes the official lists of Accredited and Working Towards Accreditation museums on its website. Where possible we will make places available for museums which do not meet these criteria but the number of places will vary depending on the event format.

London tickets

MDSE is working with Museum Development London (MDL) to deliver some of our training and development programmes.

If you are working or volunteering for a museum in London you are eligible to attend this session.

For full details of our programmes conditions, see our Terms and Conditions on our website

By booking a place on to a Museum Development South East training event, you are agreeing to the following terms and conditions:

• That you are from a South East museum which is in Arts Council England’s Museum Accreditation Scheme. Where this is not applicable you acknowledge that MDSE will facilitate your attendance if availability permits and that you or your organisation will pay any fees which may apply.
• It is a condition of receiving this ACE funded training that the online evaluation sent to the email address provided at the point of booking is completed by the specified deadline. This deadline is in the email notification unless a paper evaluation is specifically requested and submitted on the day of the training session.
• By booking a place you agree that you will make every endeavour to attend the event and you will give us at least 24 hours’ notice if you need to cancel your booking. If you repeatedly cancel your booking without sufficient notice you agree that we may exercise our right to remove you from future event bookings.

Event Venue

Online