Flavour First | The Vegan Cookery Edit with Smeg & Helen Graham

Overview

Join us at the Smeg London Store for a special live cookery event celebrating bold flavours, vibrant vegetables and modern Middle Eastern-inspired cooking with acclaimed chef Helen Graham.

Co-hosted by Helen Graham alongside Smeg home economists, this intimate in-store experience brings our appliances to life through live cooking, storytelling and tasting.

Event Highlights

• 40-45 minute live cookery demonstration.

• Welcome drink and vegan canapé on arrival

• Complimentary tasting samples included

• Opportunity to purchase Helen's NEW cookbook and get your copy signed

• £25 per person - includes all of the above.

What To Expect

This curated cookery edit blends food, design and performance in a relaxed yet engaging setting. Guests will be welcomed with a drink and canapé before taking their seats for a live demonstration focused on flavour, technique and the role great appliances play in everyday cooking.

Watch & Learn

See Smeg appliances in action as Helen prepares a selection of vibrant, vegetable-led dishes inspired by the bold flavours of the Middle East.

Throughout the demonstration, Helen will share insights into her cooking style, favourite ingredients and techniques, while Smeg will show how thoughtful kitchen design supports confident, creative cooking at home.

Taste Something New

Enjoy tasting samples of the dishes prepared during the demonstration and experience how flavour, texture and presentation come together from pan to plate.

About Helen Graham

Helen Graham is one of London’s most exciting vegetable-led chefs. As former Executive Chef of Bubala, she helped grow the restaurant from a small pop-up in 2018 into two critically acclaimed locations, earning a reputation as one of the capital’s best vegetarian dining spots with her bold, flavour-driven approach to vegetables.

Since leaving Bubala in 2023, Helen has appeared on Saturday Kitchen and Sunday Brunch, hosted pop-ups across London, and written recipes for publications including the Financial Times, Delicious and Ocado. With over a decade of experience — including time at Ottolenghi and on the launch teams for The Barbary and The Palomar — she’s known for vibrant, Middle Eastern-inspired cooking that puts vegetables centre stage.

Ticket Information

Tickets are £25pp

Important Information

Please note that dishes on the night may include some allergens. Please email before booking if you have concerns.

Info: Choose between prosecco or a non-alcoholic beverage a selection of Vegan canapes.

Info: Watch Helen bring some of her favourite dishes to life.

Info: Enjoy a small sample of the dishes Helen makes on the night, plus the opportunity to ask any questions to the Smeg team

Event Venue & Nearby Stays

Smeg London, 14 Regent Street, London, United Kingdom

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