About this Event
Building on the 2025 leadership journey, Driving Desire strengthens cross-department trust and translates it into action. Participants move from understanding the Ferrari client journey to actively shaping it — expanding their network awareness, leveraging Ferrari activities and events, and coordinating handoffs across departments.
This experience unites team members from sales, marketing, and aftersales into cohesive sessions, fostering collaboration and aligning efforts to enhance the Ferrari experience.
The workshop lasts approximately six hours, divided into two consecutive mornings (9:30am to 12:30pm) or two consecutive afternoons (1:30pm to 4:30pm). You can choose to join either the morning or the afternoon group, and your selected group will remain the same for both days.
Please cooperate across departments to make sure that both the morning and afternoon groups include participants from sales, marketing and aftersales.
Session Timing
🕑: 09:30 AM - 12:30 PM
Morning Workshop
🕑: 01:30 PM - 04:30 PM
Afternoon Workshop
Event Venue & Nearby Stays
Foreign Cars Italia Charlotte, 416 Tyvola Road, Charlotte, United States
USD 0.00
