Enterprise AI Transformation Intensive: Why 70% Fail and How to Fix It

Mon Jun 22 2026 at 08:30 am to 04:30 pm UTC-05:00

500 W Madison St | Chicago

HOBA TECH
Publisher/HostHOBA TECH
Enterprise AI Transformation Intensive: Why 70% Fail and How to Fix It
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Dive into why most AI projects flop and learn the hacks to make your enterprise AI actually work.
About this Event

OVERVIEW

AI transformation is failing in most enterprises—not because of technology,

but because of architecture, governance, and execution. This one-day intensive

teaches the framework that separates success from failure. Perfect for enterprise

leaders attending Chicago AI Week.



WHAT YOU'LL LEARN

• Why 70% of AI initiatives stall (and what to do instead)

• The three-layer architecture: Strategy, Execution, Governance

• Building a 90-day delivery roadmap from scratch

• Securing C-suite alignment and budget

• Real case study: UK Government transformation (10k+ users, 6-month delivery)

• HOBA Pro: The software layer that makes transformation stick

• Leading a distributed transformation team

• Measuring ROI and business impact



WHAT'S INCLUDED

✓ 8-hour intensive workshop (includes 1-hour lunch break)

✓ Breakfast, lunch, snacks, and beverages

✓ Transformation planning workbook and fully editable templates

✓ Case studies and implementation guides

✓ 6-month HOBA Academy access (includes 24 self-paced courses)



📚 EXCLUSIVE PRE-WORKSHOP PREPARATION ($497 VALUE):

✓ 3-Week "Introduction to Business Transformation" Pre-Workshop Course

- Week 1: Focus Step 1 (goal-setting, business architecture, VSOM, strategy mapping)

- Week 2: Control Steps 2–3 (governance framework, design principles)

- Week 3: Analyze (organization, stakeholder, user journey, process, capability mapping)

- Business Transformation Delivery Scorecard (baseline assessment)

- Fully editable templates

- Biweekly live Q&A calls + access to past recordings

- 12-month community access

- Support: Knowledge base, forum, email, chatbot


✓ HOBA Pro 30-day free trial ($500 value)

✓ Certificate of completion

✓ 30-minute post-workshop consultation (1-on-1 with HOBA strategist)

✓ Private Slack community access (12 months)

✓ Networking with 20–25 transformation leaders from Fortune 500 companies

✓ Invitation to HOBA Partner Community

✓ Biweekly live Q&A calls (ask questions, view past recordings)



📖 EXCLUSIVE BOOK PACKAGE ($147 VALUE):

✓ "The Business Transformation Playbook" – Signed hardcover by Heath Gascoigne ($100 value)

✓ "The Business Transformation Playbook E-Book”" – Digital guide ($47 value)

[Hardcover shipped 1–2 weeks post-workshop / E-Book emailed upon registration]


BONUS: If you need to transfer to the HOBA Agile Transformation Accelerator

(in case workshop doesn't run), you'll receive an additional signed hardcover

accelerator guide. You won't receive a duplicate of The Business Transformation Playbook.



WHO SHOULD ATTEND

• Enterprise executives (CEO, COO, CIO, CFO, CMO)

• Chief Digital Officers and transformation leaders

• Enterprise architects and technology strategists

• Government and public sector digital leaders

• Consulting partners expanding transformation practice

• Internal change management teams



VENUE

WeWork Chicago Downtown

500 W Madison Street, 8th Floor

Chicago, IL 60661


Parking: $20/day discounted rate available | WIFI: Fiber included |

Accessibility: Full ADA compliance | Public Transit: Blocks from CTA stations



⚠️ IMPORTANT: WORKSHOP TERMS & CAPACITY



LIMITED CAPACITY: 25 seats total, allocated as follows:

- Early Early-Bird ($997): 5 seats

- Early-Bird ($1,497): 10 seats

- Final Call ($1,997): 5 seats

- Regular ($2,497): 5 seats



MINIMUM ENROLLMENT REQUIRED: This workshop requires a minimum of 15 confirmed

registrations to proceed. If we don't reach this threshold, we will notify you

21 days before the event date with your options:

1. Auto-enroll in HOBA Agile Transformation Accelerator (no additional cost)

2. Defer to another 2026 HOBA workshop city

3. Receive a full refund



TEAM DISCOUNT ($1,997/person):

- Requires 5 or more people registering simultaneously

- Cannot be offered if it would exceed 25-seat capacity

- Example: If 20 seats are confirmed and you want a team discount for 5 people,

that would be 25 total (acceptable). If 22 seats are confirmed, you'd need

4 colleagues to reach 5 people, but that would exceed capacity.



CANCELLATION & DEFERRAL POLICY:

- Cancel 30+ days before: 20% cancellation fee (80% refund)

- Cancel 14–29 days before: 50% cancellation fee (50% refund)

- Cancel <14 days: Non-refundable; transfer to Accelerator or defer options

- One free deferral per registration; subsequent deferrals require Accelerator

enrollment or refund

- If your workshop doesn't reach minimum enrollment, we offer Accelerator

enrollment, deferral, or full refund


For full details, see our Refund & Cancellation Policy: https://hoba.tech/refund-policy/



PRICING


Early Early-Bird: $997 (First 5 seats or 30 days)

Early-Bird: $1,497 (Next 10 seats or Days 31–60)

Final Call: $1,997 (Last 28 days – 5 seats)

Regular: $2,497 (Final 27 days + day-of)

Team Discount: $1,997/person (5+ team members, any tier)



CONTACT & REGISTRATION

Email: [email protected]

Website: www.hoba.tech/events/chicago-2026


Event Photos
Event Photos

Inside the Workshop
Real moments from a recent HOBA transformation intensive
Morning Session

🕑: 08:30 AM - 12:30 PM
MORNING (9:00 AM–12:30 PM)
Host: Heath Gascoigne

Info: - Welcome & Objectives (9:00–9:15)
- The 70% Problem: Why Transformations Fail (9:15–10:00)
- The Three-Layer Architecture Framework (10:00–11:15)
- Break (11:15–11:30)
- Case Study: UK Government Visa Modernization (11:30–12:30)


Lunch & Networking

🕑: 12:30 PM - 01:30 PM
LUNCH & NETWORKING (12:30–1:30 PM)
Host: Heath Gascoigne

Info: Lunch provided | Meet peers from your industry


Afternoon Session

🕑: 01:30 PM - 04:30 PM
AFTERNOON (1:30–5:00 PM)
Host: Heath Gascoigne

Info: - Designing Your Transformation: Step-by-Step (1:30–2:45)
- Building Your 90–180 Day Roadmap (2:45–3:45)
- HOBA Pro Demo & Live Implementation (3:45–4:30)
- Q&A, Peer Discussion, Next Steps (4:30–5:00)


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Event Venue & Nearby Stays

500 W Madison St, 500 West Madison Street, Chicago, United States

Tickets

GBP 742.00 to GBP 1987.72

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