About this Event
Workshop Outline
This workshop breaks down the essentials of marketing in a way that actually makes sense for real businesses, not giant corporations with million-dollar budgets. Together, we’ll explore how to find your audience, define what makes your brand different, and communicate it in a way that connects.
Topics include:
- What marketing really is (and isn’t)
- How to define your audience and speak their language
- Building a brand story that people remember
- Choosing the right platforms and channels for your goals
- Turning your ideas into an actionable, sustainable marketing plan
- Knowing when to call in extra help
Learning Outcomes
By the end of this workshop, you’ll:
- Understand the core principles of marketing and how to apply them to their own business
- Be able to identify their ideal customers and craft messages that actually resonate
- Leave with a clear direction and confidence to start their own marketing efforts
About DMZ Masterclass
Whether you're taking the first step into entrepreneurship or looking to sharpen your skills, the DMZ Masterclass is tailored to provide you with actionable insights and practical knowledge.
For more information and to register and stay informed on more workshops, visit DMZ Masterclass. Space is limited, so secure your spot today!
About the Speaker
Natalia Kaplan is the Founder and Principal of On Point Agency Inc., an award-winning Montréal-based creative studio known for bold, unconventional marketing that actually makes people feel something. With over a decade of experience in strategy, branding, and campaign design, she has built a reputation for ideas that are clever, human, and impossible to ignore.
Trained in psychology before pivoting to marketing, Natalia brings a deep understanding of what captures attention and moves people to act. Her agency works with brands across industries, from AI and defence tech to lifestyle and wellness, crafting stories that connect data, emotion, and purpose.
As an immigrant and LGBTQ2S+ entrepreneur, she is committed to making creativity more accessible through mentorship and sliding-scale support for underrepresented founders. Natalia also teaches marketing and storytelling at McGill, UQAM, and York University, helping entrepreneurs build brands that don’t just stand out but become unforgettable.
Agenda
🕑: 12:00 PM - 12:30 PM
Networking
Info: Arrive early to sign in and expand your network, as we have a 30-minute networking session from 12:00 PM to 12:30 PM. This is a fantastic opportunity to connect with like-minded individuals. Please have your Eventbrite QR code ready for a seamless sign-in experience.
🕑: 12:30 PM - 02:00 PM
Masterclass Workshop
Event Venue & Nearby Stays
DMZ Sandbox, 341 Yonge Street, Toronto, Canada
CAD 0.00
