David Yeager Discusses 10 to 25 at B&N - Philadelphia

Join on Thursday, October 10th at 6pm for a discussion of with author David Yeager in conversation Angela Duckworth.

Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people ages ten through twenty-five in this groundbreaking book that is a must-read for managers, parents, educators, coaches, and mentors everywhere.

We ask that all attendees register for a ticket through Eventbrite, and purchase their copy of the book at the Barnes and Noble Philadelphia location.

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For Seated Tickets: Limited quantity is available and will be provided on a first-come, first-served basis. Purchase of a ticket guarantees entrance to the event for the discussion and signing. However, this ticket may not necessarily guarantee a seat at the event, as later arrivals may be placed in a line behind the seated audience.

For Standing Room-Only Tickets: Limited quantity is available and will be provided on a first-come, first-served basis. Purchase of a ticket guarantees entrance to the event for the discussion and signing. Ticket holders will be granted a standing view from behind the seated audience -- some views may be more limited/obstructed than others.

• Please arrive on time according to your ticket in order to secure your seat in the event space. Late arrivals may only have access to standing room and may not have the opportunity to enter the event space.
• The exact time at which the event ends will be determined on the day. To avoid disappointment, we strongly advise you to arrive on time for the event.

• All event guidelines are subject to change.

• If you have any additional questions, please can call the store directly at: (267) 234-9790.

• Barnes & Noble may cancel this event at any time with or without notice to the ticket holders.

Please note that Eventbrite is the only authorized dealer for this event.

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Imagine a world in which Gen Xers, millennials, and boomers interact with young people in ways that leave them feeling inspired, enthusiastic, and ready to contribute—rather than disengaged, outraged, or overwhelmed. That world may be closer than you think. In this book based on cutting edge research, psychologist David Yeager explains how to stop fearing young people’s brains and hormones and start harnessing them.
Neuroscientists have discovered that around age ten, puberty spurs the brain to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain, such as humiliation or shame. As a result, young people are subtly reading between the lines of everything we say, trying to interpret the hidden implications of our words to find out if we are disrespecting or honoring them. Surprisingly, this sensitivity to status and respect continues into the mid-twenties. 10 to 25 helps adults develop an ear for the difference between the right and wrong way to respect young people and avoid frustrating patterns of miscommunication and conflict.
Yeager explains how to adopt what he terms the mentor mindset, which is a leadership style that’s attuned to young people’s need for status and respect. Anyone can adopt the mentor mindset by following a few highly effective and easy-to-learn practices such as validating young people’s perspectives (rather than dismissing them), asking them questions (rather than telling them what to do), being transparent about your beliefs and goals (rather than assuming that they will accurately guess your thoughts), and holding them to high standards (rather than coddling them). Yeager’s scientific experiments have shown these practices reduce a wide variety of behavior problems, including school dropout, unhealthy eating, stress, purposelessness, mental health problems, and more.

David Yeager, PhD, is a professor of psychology at the University of Texas at Austin and the cofounder of the Texas Behavioral Science and Policy Institute. He is best known for his research conducted with Carol Dweck, Angela Duckworth, and Greg Walton on short but powerful interventions that influence adolescent behaviors such as motivation, engagement, healthy eating, bullying, stress, mental health, and more. He has consulted for Google, Microsoft, Disney, and the World Bank, as well as for the White House and the governments in California, Texas, and Norway. His research has been featured in The New York Times Magazine, The New York Times, The Wall Street Journal, Scientific American, CNN, Fox News, The Guardian, The Atlantic, and more. Clarivate Web of Science ranks Yeager as one of the top 0.1% most-influential psychologists in the world over the past decade. Prior to his career as a scientist, he was a middle school teacher and a basketball coach. He earned his PhD and MA at Stanford University and his BA and MEd at the University of Notre Dame. He lives in Austin, Texas, with his wife and their four children.

Angela Duckworth is the Rosa Lee and Egbert Chang Professor at the University of Pennsylvania, faculty co-director of the Penn-Wharton Behavior Change for Good Initiative, and faculty co-director of Wharton People Analytics. A 2013 Mac Arthur Fellow, Angela has advised the US Department of Education, the World Bank, NBA and NFL teams, and Fortune 500 CEOs. Angela completed her undergraduate degree in Advanced Studies Neurobiology at Harvard, her MSc with Distinction in Neuroscience at Oxford University, and her PHD in Psychology at the University of Pennsylvania. Angela’s TED talk is among the most viewed of all time. Her book Grit: The Power of Passion and Perseverance is a #1 New York Times best seller. Angela is also co-host of the podcast No Stupid Questions.

Event Venue & Nearby Stays

Barnes & Noble - Philadelphia, 1708 Chestnut Street, Philadelphia, United States