Name: Cracking the Code: Sales Tactics Every Start-up Needs!
Start: 2024-11-22T11:00:00+00:00
End: 2024-11-22T13:00:00+00:00
Location: York Gardens Library

Cracking the Code: Sales Tactics Every Start-up Needs!

During this sales fundamentals workshop you’ll discover why, what and how your customers buy from you.
About this Event

During this sales fundamentals workshop you’ll discover why, what and how your customers buy from you. We’ll dispel some common myths around selling and you’ll learn effective techniques to help you position yourself ahead of the competition. Come prepared to ‘put yourself out there’ as you’ll be given the opportunity to put into practice what you’ve learned! Perfect for those new to sales or those in need of a refresher.

Why should you attend this workshop?

Delegates will be given a grounding in sales fundamentals and provided with techniques, behaviours and mindsets that work in the real world ( not just sales theory).

What this workshop will cover?

This workshop will cover the following:

Dispelling sales myths
What’s the difference between marketing and sales?
What is the ‘sales funnel’ and why is it important
Typical steps in the sales process
Why people buy
Develop your own ‘value proposition’
Taking control of the sale
Asking the right questions at the right time and listening techniques
Role play to practice selling!

This workshop will be delivered by Lawrence Wilson from Hedingham Sales Training and Coaching Ltd. His bio can be found below.

With a 20-year sales background running his own business and employed by SMEs and corporate organisations, Lawrence has dedicated himself to helping business owners realise their sales ambitions.

Lawrence started his career in business development and 'cold calling' for his mother’s catering business and an IT services SME, then moved to Pitney Bowes and Otis Lifts, the US corporates where he received first class sales training. He has a wealth of experience in managing key accounts, enterprise sales, business development and consultative selling.

He really honed his craft and knowledge running his own consulting business for 7 years, helping small and micro businesses from various sectors develop and execute their plans for growth.

No matter where you are on the sales continuum – inexperienced, frustrated at the way things are going or simply looking to take your business to the next level, Lawrence offers practical and proven techniques and systems (not just theory!!) to help supercharge your sales.