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THE WORLD'S LARGEST BRAT FEST IS BACK — AND IT'S FREE.Madison's favorite Memorial Day Weekend tradition returns to Willow Island at the Alliant Energy Center for three full days of live music, legendary food, family activities, and community giving.
May 22–24, 2026
Willow Island · Alliant Energy Center · 1919 Alliant Energy Center Way, Madison, WI
Free Admission
Friday–Sunday · 10 AM – 9 PM
LIVE MUSIC ALL WEEKEND
60+ local and Midwest artists performing across multiple stages all three days, including: Great White, The Lovin' Spoonful, Priscilla Block, Meghan Patrick, Rhett Walker, Slaughter, C&C Music Factory, Sugarhill Gang, Bobaflex, Bucky Covington, Natalie Layne, Madison County, and many more.
Full lineup and set times at BratFest.com.
VIP FAN EXPERIENCE
Want to get up close and personal with your favorite headliner? The 2026 VIP Fan Experience puts you right at the front for the artist of your choice — just $100 per headliner. Spots are extremely limited and selling fast. bratfest.ticketspice.com/2026-brat-fest-vip-experience
TAKE YOUR BRAT TO WORK DAY — FRIDAY, MAY 22 · 6:00–9:00 AM
Brat Fest kicks off before most people have finished their coffee. Show up at 6:00 AM on Friday, May 22 and grab a bag of hot Johnsonville brats to bring back to your coworkers — because only in Wisconsin does breakfast look like this.
Take Your Brat to Work Day has become one of Brat Fest's most beloved traditions, selling 20,000+ brats in just three hours. Whether you're grabbing a half-dozen for yourself or feeding the whole office, it's the best possible way to start a Friday.
Need 100 or more? Pre-order online so your brats are ready the moment you arrive.
EVENTS FOR EVERYONE
There's a reason families have been making Brat Fest part of their Memorial Day tradition for over 40 years. Here's what's waiting for you:
Brat Fest Marketplace
Kids Zone
Farm Zone & Petting Zoo
Sports Zone & Brattyball Tournament
Brat Fest Bun Run — Saturday, May 23
Sunday Night Fireworks
Celebrity Cashiers
THE FOOD
This is the World's Largest Brat Fest for a reason. Over 4 million brats served since 1983 — and every single one you buy this weekend directly benefits local nonprofits. Plus we have delicious hot dogs, roasted corn on the cob, plant-based brats, ice cream, and more! More than $2.5 million raised for 100+ Dane County charities and counting. Buy a brat. Feed yourself. Fund something good.
Rain or shine. Free admission. All are welcome. See you at the grill.
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Event Venue
1919 Alliant Energy Center Way, Madison, WI, United States, Wisconsin 53713
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
