About this Event
Join us for the Brand Finance Place Brand Forum 2026, an exclusive gathering of global leaders to explore how place perceptions shape the performance of nation, region, city, and corporate brands around the world.
Building on the Global Soft Power Summit held annually in London over the past six years and in Davos last January, the Forum marks the next evolution of Brand Finance’s platform for international dialogue on place branding.
Alongside the insights from the latest , drawing on research from 150,000+ respondents across 100+ markets about all 193 member states of the United Nations, the Forum will unveil the results of the Ranking, quantifying the impact of perceptions on performance of nation brands around the world.
Hosted at the Guildhall in the City of London, the Forum will bring together a carefully curated audience of place brand leaders, tourism and investment DMOs, diplomats, policymakers, and corporate CMOs for meaningful dialogue, knowledge exchange, and international engagement.
The evening before the Forum on 20th May at 18.30-20.30, a Drinks Reception will be hosted at the Brand Exchange, a beautifully restored listed Edwardian building in the heart of the City of London. It will provide a relaxed setting for networking ahead of the next day's sessions.
Event Venue & Nearby Stays
The Guildhall in the City of London, Gresham Street, London, United Kingdom
GBP 238.80
