About this Event
If your ideal customers are owners, directors, managers, or buyers - Communication & Technology Expo at London Olympia (3–4 March 2026) is your two-day window to accelerate pipeline, credibility, and visibility.
This is not a “browse-and-walk” expo. CTE is built around buyer outcomes — meaning exhibitors get higher-quality conversations, faster trust, and more decision-led opportunities.
What’s in it for exhibitors
By booking a stand, you put your business in front of thousands of decision-makers in a high-attention environment where buyers are actively comparing options. Exhibitors typically benefit from:
- Decision-maker conversations (not just footfall)
- Pipeline acceleration in 48 hours vs months online
- On-stand conversions (deposits, audits, pilots, bookings)
- Brand visibility at peak attention (Olympia credibility you reuse all year)
- Partnerships & referrals formed faster in person
- Real-time market feedback on your pricing, messaging, and offer
- Lead capture + follow-up structure (QR capture + 48-hour follow-up plan)
- Post-show momentum: warm follow-ups that convert beyond event days
STAND OPTIONS:
Choose the stand type (Values, Standard, or Premium) that most effectively aligns with your priorities and business objectives.
1.Value Stand (“Get in the room. Start conversations. Build momentum fast.”)
Best for: First-time exhibitors, startups, solo founders, tight budgets, tight timeline , testing the waters
What it is
A cost-effective entry point to exhibit, giving you presence on the show floor without unnecessary extras. Secure your presence on the floor and start meaningful buyer conversations. If your offer is clear and your follow-up is tight, Value stands can still produce strong ROI. Perfect for lean teams who want to get in the room without overcommitting.
What you get
- Standard shell scheme stand (smaller footprint)
- Inclusion on the exhibitor floor
- Basic exhibitor listing (name + category)
- Access to the Exhibitor Guide (stand message, QR capture, follow-up plan)
- Opportunity to meet buyers walking the floor
Why choose a Value Stand
- You want face-to-face conversations without premium positioning
- You’re testing exhibitions or a new offer
- You’re confident your message and offer will do the work
- You want ROI from conversations, not bells and whistles
In short:
Lowest cost way to get in the room and start conversations.
2.Standard Stand - Most Popular & Best ROI Balance (“Best balance of visibility + lead volume + conversion.”)
Best for: SMEs, scale-ups, service providers with a clear offer and sales team who want consistent leads
What it is
The most popular option — balanced visibility, good positioning, and enough space to run structured buyer conversations properly. It balances visibility, space, and conversion potential. Standard stands give you enough room to run structured conversations (headline + offer + QR capture) and walk away with a follow-up-ready pipeline. Ideal if you want reliable buyer engagement across both days.
What you get
- Mid-size shell scheme stand (more space for conversations)
- Better floor placement than Value stands
- Enhanced exhibitor listing (logo + description)
- Access to lead capture support + follow-up structure
- Eligibility for buyer-matching initiatives (where applicable)
- Strong visibility for passing footfall
Why choose a Standard Stand
- You want consistent buyer conversations across both days
- You’re running a clear headline + offer (audit, pilot, demo, package)
- You want enough space to capture leads and book next steps
- You’re serious about pipeline generation, not just presence
In short:
The safest, most reliable ROI option for most exhibitors.
3.Premium Stand - Maximum Visibility or Category Leadership (“Own attention. Accelerate trust. Win higher-value conversations.”)
Best for: Established brands / bigger deal sizes / competitive categories
What it is
A high-visibility, high-impact position designed to maximise brand recall, trust, and buyer engagement. Want to be remembered first? With higher visibility placement and a larger presence, this option maximises brand recall, buyer trust, and meeting volume. Best for exhibitors targeting higher-value contracts, protecting category position, or competing in busy sectors.
What you get
- Larger stand footprint (more room, more presence)
- Prime floor placement (high traffic / strategic zones)
- Priority visibility across event materials (where applicable)
- Priority consideration for speaking, panels, or features (subject to fit)
- Strong brand exposure + authority positioning
- Ideal for team-based selling and partner meetings
Why choose a Premium Stand
- You want to own attention, not just participate
- Brand visibility and category leadership matter to you
- You’re protecting or strengthening market position
- You want buyers to remember you first after the event
In short:
Maximum visibility, credibility, and influence on the show floor.
How to make the best use of the show (simple exhibitor plan)?
You don’t need a massive build. The best-performing exhibitors keep it simple:
- One clear stand headline (the outcome you deliver)
- One “easy yes” offer (audit, assessment, starter package, pilot)
- QR lead capture with 3–5 qualifying questions
- Book next steps on the stand (calls/demos for the week after)
- Follow up within 48 hours using the “met at Olympia” context
What happens after you book
- We confirm your category and approve your stand
- We share the Exhibitor Guide (stand messaging + capture + follow-up templates)
- We confirm floor plan placement (best-fit options while available)
- We activate your exhibitor listing / pre-show visibility (where applicable)
If you’re ready to secure your space, book your stand now. If you’re unsure which option fits best, choose “Request placement” at checkout or message us for a recommendation.
What happens next?
Once received, either I or one of our Show Director will review your submission and contact you to share the next steps shortly.
Event Venue & Nearby Stays
Olympia, Hammersmith Road, London, United Kingdom
GBP 650.75 to GBP 1625.81












