[BOOK DISCUSSION] Reimagining Operational Excellence

BOOK DISCUSSION with Hermawan Kartajaya

Explore the cutting-edge of marketing new products and services from leading businesses in Asia

In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.

In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement.

You'll also find

1. In-depth examinations of China's unique and competitive economic ecosystem
2. Discussions of the increasingly foundational role played by Singapore as an international business hub
3. An analysis of the latest economic developments in South Korea driving marketing excellence in that country

Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.

HERMAWAN KARTAJAYA

is the founder and Chairman of MCorp, and the pioneer and leader of a marketing consulting and research firm in Indonesia. He is the founder of the World Marketing Forum (WMF) and the Asia Marketing Federation (AMF), one of the "50 Gurus Who Have Shaped The Future of Marketing" according to The Chartered Institute of Marketing, United Kingdom (CIM-UK), and coauthor with Kotler of several books, including Entrepreneurial Marketing, Marketing 5.0, and Marketing 6.0.

Date: March 14th, 2025

Time: 3.30 - 4.30 PM CST

Location: 211 N Carpenter St. Chicago, IL 60607

Zoom Meeting: https://us02web.zoom.us/j/85474079394?pwd=nSmBUM6hIJYpBaK49cNK5Bnaq9TCtZ.1

Meeting ID: 854 7407 9394

Passcode: 630863

Register now and be part of this transformative experience!

Event Venue & Nearby Stays

211 N Carpenter St, 211 North Carpenter Street, Chicago, United States