Become The Obvious Choice – Unreasonable Hospitality Workshop in London

If your business delivers a good service but clients rarely talk about it…
If customer relationships feel transactional rather than memorable…
If you know experience matters, but you’ve never turned it into a deliberate strategy…

You don’t just have a service challenge.

You have an experience opportunity.

Day 2 of Become The Obvious Choice is a full-day, in-person Unreasonable Hospitality workshop in London, led by STORY22.

This practical session will help you rethink how your business makes people feel, so customers don’t just buy from you, but remember you, return to you and recommend you.

You’ll explore how to create meaningful moments across the customer journey so people experience your business as more thoughtful, more valuable and more memorable than the alternatives.

This is not about expensive extras or empty gestures.

It is about using hospitality as a business strategy to build trust, loyalty and advocacy in ways competitors struggle to replicate.

You’ll leave with practical ideas you can apply immediately across your customer journey, team culture and client experience.

During this London Unreasonable Hospitality workshop, you will:

• Understand what unreasonable hospitality means in a business context
• Identify the moments in your customer journey that matter most
• Learn how to create memorable experiences that build emotional connection
• Explore how hospitality can increase loyalty, referrals and retention
• Discover how to turn ordinary interactions into standout brand moments
• Learn how to embed a more thoughtful, proactive service culture across your team

Unlike events that leave you inspired for a day but unsure what to do next, this workshop is designed to help you think practically about how these ideas apply inside your own business, so you leave with clear opportunities to take forward.

This workshop is ideal for:

• Founders and CEOs who want to build a more memorable business
• Leadership teams focused on customer experience and retention
• Marketing directors and teams responsible for brand perception
• Professional service firms
• Consultants and advisors
• Relationship-led businesses where loyalty and referrals drive growth

This day is especially valuable for businesses that want to stand out not just because of what they sell, but because of how they make customers feel.

If you want your business to become known for more than competence alone, this day is designed for you.

In crowded markets, expertise and efficiency are rarely enough on their own.

Customers remember how you made them feel.

When you create thoughtful, memorable experiences:

• Loyalty grows
• Referrals increase
• Customer relationships deepen
• Teams become more engaged
• Your brand becomes harder to replace

The principles behind Unreasonable Hospitality show how businesses can create extraordinary value through care, thoughtfulness and attention to detail.

This approach is inspired by the ideas popularised by Will Guidara and adapted for businesses that want to create stronger customer relationships, better retention and a more distinctive brand experience.

When you combine a clear message with an exceptional experience, you do more than win attention.

You become the obvious choice.

Your ticket includes hot and cold soft drinks throughout the day as well as a hot buffet lunch served on site. You will be guided through the session by experienced facilitators who will help you apply these ideas in a practical way to your own business, customer journey and team experience.

Event Venue & Nearby Stays

De Vere Grand Connaught Rooms, 61-65 Great Queen Street, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

Get App