Beauty Marketing Masterclass: Workshop on Brand Strategy, Content & Growth

🌸 Beauty Marketing Masterclass: Build a Strategy That Gets You Booked

Let’s be honest: you are brilliant at what you do. Your clients leave glowing. Your work speaks for itself.
But when it comes to marketing? That’s where things get complicated.

You know you should be posting more. You have heard that TikTok is important. You could do more email marketing. And the algorithm? Don’t even start.

Sound familiar?
This four-hour masterclass cuts through the noise and gives you a marketing strategy that works for your business, whether you are fully booked and want to stay that way, or building your client base from scratch.

✨ A clear marketing plan for the next three months: ready for Christmas, New Year and beyond
✨ A roadmap for 2026 built around your goals
✨ Content ideas you can actually execute (no “just post more” advice)
✨ Clarity on which platforms are worth your time
✨ Ways to turn your Treatwell, Fresha or ClassPass listings into booking machines
✨ Smart ways to use technology and automation without losing your personal touch
✨ Numbers to track — so you know what is working and what to drop
✨ Worksheets and templates you will use again and again
✨ Exclusive early access to The Beauty Marketing Guide preview materials

Brand Strategy Blueprint
Define your brand's core story and positioning with clarity. We'll explore the three key narratives that shape your business — origin, transformation, and future — so every piece of content and marketing has direction and purpose.

Content That Converts
Stop guessing what to post. Learn how to create content formats that attract, engage, and sell. We'll review the main platforms and decide what works for your business:

• Instagram – visual storytelling and short-form video
• TikTok – discovery, trends, and personality-driven content
• Pinterest – visual inspiration and traffic generation
• Facebook – community building and repeat engagement
• YouTube – authority building through education and behind-the-scenes content
• Email marketing – nurturing clients and driving repeat visits

Workshop: Design your content pillars and outline one high-converting campaign for your next promotion.
✨ Outcome: A practical, sustainable content system that turns browsers into paying clients.

Seasonal Campaigns That Drive Sales
The holidays are your goldmine. Learn how to plan festive promotions, gift card offers, and limited-edition treatments that fill your calendar through December. Then discover how to maintain momentum through January with "fresh start" packages and loyalty reactivation campaigns.
✨ Outcome: A seasonal marketing plan that keeps your bookings strong and your brand consistent.

Customer Experience & Reputation Mastery
Marketing doesn't end when someone books — it begins again. We'll map your client journey, refine your review process, and explore how to use testimonials and feedback systems to build trust and loyalty.
✨ Outcome: A customer experience strategy that drives referrals, repeat bookings, and lasting relationships..

This masterclass is for you if you're:

💅 A salon owner tired of slow months and inconsistent bookings
💄 A freelance beauty or hair professional building your personal brand
💇‍♀️ A makeup artist, hairstylist, brow artist or skincare specialist ready to grow
🧴 A beauty brand founder planning your 2026 strategy
🎓 A student or newcomer who wants to do it right from day one

You don't need to be a marketing expert. You just need to care about growing your business.

This workshop is led by the team at Shimeji Creatives, who have spent 15+ years working with beauty, wellness and lifestyle brands.

We have run dozens of workshops and consulted on hundreds of marketing strategies for the beauty industry. We're also writing The Beauty Marketing Guide (coming soon).

We are here to give you honest, practical advice that works in the real world.

Format: 4-hour in-person session
Group Size: Maximum 12 participants (small groups mean proper answers to your questions)
What's Included: Interactive exercises, Q&A, networking time, and takeaway worksheets
What to Bring: Yourself, a notebook, and any questions you’ve been wanting to ask. You can also bring a friend, teammate, or co-founder to plan your next steps together.

📍 Location
Camden Gateway
349 Royal College Street, London NW5 3DA

🚇 7 min walk from Camden Town tube
🚆 5 min walk from Camden Road Overground
🚌 Multiple bus routes nearby
🚗 Street parking available (limited)

🎟 Tickets

Spaces are limited to keep things useful. When you are in a room with 12 people instead of 50, you get to ask your questions and work on your specific challenges.

💌 Questions?
Email us at [email protected]

See you there.
The Shimeji Creatives Team

Info: Meet your hosts and fellow professionals, share your goals, and get ready for an inspiring, action-driven session.

Info: Define your brand story and positioning with clarity.
We will explore the three core narratives that shape your business:
Origin – why you started and what drives you
Transformation – how your services make a difference
Future – what your brand is growing towards
✨ Outcome: A focused brand narrative that strengthens your identity and guides all your marketing decisions.

Info: Learn how to create and choose content formats that attract, engage, and sell. We'll review the main platforms and decide what works best for your business:

Instagram – visual storytelling and short-form video
TikTok – discovery, trends, and personality-driven content
Pinterest – visual inspiration and traffic generation
Facebook – community building and repeat engagement
YouTube – authority building through education and behind-the-scenes content
Email marketing – nurturing clients and driving repeat visits

Workshop: Design your content pillars and outline one high-converting campaign for your next promotion.
✨ Outcome: A practical, sustainable content system that turns browsers into paying clients.

Info: Turn ideas into action with a strategic campaign plan for the festive period — your biggest opportunity of the year. Learn how to plan festive promotions, gift card offers, limited-edition treatments, and collaborations that attract new clients in December. Then discover how to maintain momentum through January with "fresh start" packages and loyalty reactivation offers.
✨ Outcome: A seasonal marketing plan that keeps you visible during busy and quiet months, with purpose and consistency.

Info: Build loyalty through exceptional experience. We'll map your client journey, identify key touchpoints, and explore how to turn every interaction into a five-star impression.
Learn how to:

Manage reviews and gather feedback effectively
Use testimonials as part of your marketing strategy
Introduce feedback systems to refine your client experience
Strengthen word-of-mouth and repeat bookings through genuine connection

✨ Outcome: A customer experience strategy that enhances your reputation and keeps clients coming back.

Info: Ask questions, share insights, and finalize your next steps for the holiday season and beyond.

Event Venue & Nearby Stays

Camden Gateway, 349 Royal College Street, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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