About this Event
📅 Date: Thursday, 14th November 2025
📍 Location: Greenwich, London
🎟 Entry: Free (ticket required — limited spaces)
🍺 Includes a free pint on arrival
🎁 Ticket and attendance gets includes entry to win a free production sample jacket
The Drop
AVRE Batch #2 Launch.
The 1941 Denim Smock — made entirely in the UK, from the fabrics to the buttons, to every stitch. This isn’t just another jacket drop — it’s a gathering of the AVRE community to celebrate craftsmanship, history, and the stories that make each piece worth wearing.
Join us for a live release evening in Greenwich, as we open the doors to our workshop, pour a pint, and unveil the full production run of Batch #2.
What to Expect
- First access to Batch #2 before the public online release.
- Meet the founders — James, Al, Pete, and Jim — and hear the story behind the 1941 Denim Smock.
- See the craftsmanship up close, from the fabrics and buttons to the final stitch.
- Live stream and film crew capturing the drop across our channels.
- Free pint on arrival and entry into a raffle to win one of our production samples.
About AVRE
AVRE makes limited edition garments inspired by real military design and made with modern precision. Each batch is produced in small numbers — never remade — celebrating stories of utility, endurance, and British craftsmanship.
Batch #2 pays tribute to the 1941 British denim smock — the everyday uniform of the unsung. Every jacket is made in the UK from heritage denim and hardware sourced from British mills and makers.
Tickets
Tickets are free but limited.
Each guest must register for entry — no walk-ins on the night.
Reserve your spot, grab your pint, and be part of the drop.
Event Venue & Nearby Stays
The George IV, Chiswick, 185 Chiswick High Road, London, United Kingdom
GBP 0.00
