Learn strategies to price your art and maximize its value led by Artist Success Coach Martha Zlatar!
About this Event

Are you afraid that if you increase your prices nobody will buy your art?
Do you frequently wonder if you are pricing your art correctly?
Are you curious about ways to market your work that will make buyers perceive your art as more valuable?
How do you put a price tag on your personal creative expression?

Putting monetary value on your art can be a very triggering process for visual artists. There are no strict rules on how to price your art just right but there are general guidelines that can make this daunting process more systematic, consistent and less emotional.

In this 2 hour seminar you will learn:

The 6 most common fears and misconceptions artists have about pricing
The 10 KEY guidelines for pricing your work that will demystify and facilitate the process dissolving many of your current blocks
The most popular formulas used in the art world so you can start pricing your work in a more methodical and organized manner
How to increase the value of your art by using simple marketing tactics that will enhance the way buyers perceive your work so you can command higher prices

All Eventbrite guests will be sent the Zoom login information prior to the event date and start time.

About the Presenter: Martha Zlatar is an Artist Success Coach with ArtMatch - Minding Your Art Business. She has advised emerging and mid-career visual artists on realizing their artistic goals for the last 20 years. She coaches on clarity of vision, relationship with money, embracing the business owner within, time management, unleashing your creativity and many other issues relevant to artists and art entrepreneurs. Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice in San Francisco that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.

About ArtSpan Artist Workshops: ArtSpan presents monthly 90-minute workshops designed to sharpen business and financial literacy for professional artists, prepare artists for exhibiting work inside and outside the studio, and encourage community between fellow artists and the public. Through these educational events ArtSpan creates a platform for artists to thrive, fostering a Bay Area that values the arts.

Workshops are free to attend for ArtSpan Artists Members. Each are provided a Member Event Promo Code in their weekly Artist Opportunities emails to apply at registration and receive their membership discount.
Non-members of the General Public are welcome to join these events for a $20 single-event fee or become an Artist Member to attend all our Artist Programs throughout the year for the annual fee of $50*.

*Membership fee subject to change. Please refer to our website for the most up-to-date membership details.