APG Noisy Thinking: 'New Strategy Alchemy'

How can we combine the unique power of human strategists and AI to make us better, not worse?

The vibe for the APG in 2026 is positive. We believe in strategists and we never lose our enthusiasm for creative strategy and how it can impact brands, business and culture in diverse and powerful ways.

This means making sure that planners and strategists are on the front foot and ready to embrace change with brio and skill.

At the first Noisy Thinking of the year (Reasons to be Cheerful) one of the audience asked: 'Will strategy ever be automated?'

So we’ve invited him back to Noisy Thinking, where he will tackle this head-on with his fellow speakers, to give us farseeing and practical suggestions for how we, in combination with the potent AI tools at our disposal, can be brilliant.

​Oli Feldwick | Chief Innovation Officer and Partner at T&P

Nick Hirst | Executive Strategy Director, at adam&eve\​TBWA

Saskia Jones | Deputy Chief Strategy Officer at BBH

Date: Tuesday 28th April 2026

Time: 6pm-8pm BST

Location: Havas, Havas Village London, 3 Pancras Square, London N1C 4AG

Tickets*:

APG Members = £7.50+vat

Non-members = £40+vat

*tickets are non-refundable

6pm: Doors open

6.30pm-7.30pm: Main event

7.30pm-8pm: Drinks and chat

Event Venue & Nearby Stays

Havas UK, 3 Pancras Square, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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