About this Event
This invitation-only lunchtime roundtable brings together Business Leaders and Senior Marketers from across the B2B Tech and SaaS space to explore the real commercial implications of AI search.
The question “Should we use AI?” has been answered, but what's less clear is "What matters most, and how do we win?".
Together, we will unpack:
• How AI search results in engines such as Google and LLMs like ChatGPT are changing brand visibility.
• What this shift means for SEO, PPC, content strategy and web experience.
• Its impact on key growth metrics like ROAS, new leads and attribution.
• The effect of AI on marketing and sales team structures.
• The essentials B2B tech brands should already have in place, and how to build on them.
• Measuring brand performance, benchmarking against competitors and ways to get ahead.
Climb will share its point of view on what separates experimentation from advantage, including a practical three-step framework to adopt and follow to drive measurable growth.
This is not a theoretical AI debate, it’s a focused discussion on AI search's commercial impact. Walk away from this peer-led session with practical insights and clear priorities for business growth.
Limited spaces, register your interest today!
Event Venue & Nearby Stays
The Anthologist, 58 Gresham Street, London, United Kingdom
USD 0.00
