2024 USA Trade Tasting

Get ready for a truly exceptional experience at USATT 2024 on May 22-23, 2024! The USATT 2024 event promises to be the paramount gathering for the beverage industry, offering a plethora of exciting mini-events designed to enrich your industry knowledge, tantalize your taste buds, and provide unique networking opportunities for brand growth and visibility.

Day 2 will mark a historic moment as we swing open our doors to consumers for the very first time, offering brands an unprecedented opportunity to engage with a wider audience, receive direct feedback, and catapult their visibility in the marketplace.

The USATT Conference will feature an impressive roster of speakers, spanning two days. Prepare to meet and savour the delights of exciting brands from the USA and around the world on the expo floor. Dive into an array of 24 intimate sit-down tastings, each hosted by passionate winemakers, skilled distillers, and expert importers.

Don't miss your chance to participate in specialized master class sessions, including the Sommeliers Choice Awards Winners (SCA) and Bartender Spirits Awards (BSA) Winners masterclasses. Plus, it's all topped off with a glitzy B2B cocktail party on Day 1, exclusively for speakers, exhibitors, and other VIP guests.

Exhibitor Set Up (09:00 am to 10:00 am): The day kicks off with a flurry of activity as exhibitors prepare to showcase their finest offerings.

Conference Day I (10:00 a.m. to 01:00 p.m.): The first day of conferences features an impressive lineup of industry experts who will delve into emerging trends, navigating regulations, and crafting successful distribution strategies. It's an opportunity to gain valuable insights and stay at the forefront of the beverage industry.

Expo Floor Opens for B2B Visitors (01:00 pm to 06:00 pm): As the conference wraps up, the expo floor comes alive. This is the heart of the event, where B2B visitors can explore a treasure trove of beverage brands, make connections, and discuss potential partnerships and collaborations.

Sit-Down Tastings (04:00 pm to 06:00 pm): An indulgent session awaits with winemakers, importers, and distributors hosting small sit-down tastings. It's your chance to experience the artistry and craftsmanship behind some of the finest beverages in the industry and learn about them first-hand from the makers themselves.

SCA Masterclass at Mezzanine Floor (05:00 pm to 06:00 pm): Connoisseurs and enthusiasts alike won't want to miss the Sommeliers Choice Awards (SCA) Masterclass. Discover what makes these top award-winning wines stand out in the world of on-premise wine offerings.

B2B Cocktail and Networking Party (06:00 pm to 07:00 pm): Wrap up the day with a flourish at the B2B cocktail and networking party. It's the perfect setting to establish meaningful connections and enjoy the company of industry leaders and peers. Access to ticket holders that have purchased conference tickets and to all exhibitors.

Exhibitor Check-In (09:00 am to 10:00 am): The second day starts with a buzz as exhibitors make final preparations before the exciting events ahead.

Conference Day II (10:00 a.m. to 01:00 p.m.): The second day of conferences brings a fresh wave of insights, discussions, and inspiration. Expert speakers continue to illuminate the path to success in the ever-evolving beverage industry.

Expo Floor for B2B Visitors (01:00 pm to 04:00 pm): B2B visitors have another opportunity to explore the expo floor, seeking out new, in-demand, trending, and exciting beverage brands for potential collaborations and business expansion.

Expo Floor for B2C Visitors (04:00 pm to 06:00 pm): Day two marks a unique moment when the doors open to consumers. It's a chance for brands to engage with a broader audience, receive direct feedback, and boost their visibility in the marketplace.

Sit-Down Tastings (04:00 pm to 06:00 pm): The second round of sit-down tastings is a delight for the senses, with an array of exceptional beverages to savor. This is a special event hosted by the drink makers themselves along with importers too. Participants get the opportunity to taste and know more about the beverages being poured by the makers themselves. This event is open to B2B attendees and consumers alike.

BSA Masterclass at Mezzanine Floor (05:00 pm to 06:00 pm): The Bartender Spirits Awards (BSA) Masterclass is a can't-miss opportunity to discover the taste and art behind the top six award-winning spirits from the competition.

Exhibitors Pack Up (06:00 pm to 07:00 pm): As the event draws to a close, exhibitors wrap up their presentations, taking with them the conversations and connections forged over these two incredible days.

Expo Floor:

Trade Tickets - $0. USATT is free for trade professionals. You will need to carry your business card or trade proof to get entry.

Consumer Tickets - $30. Access to Day 2, May 23 from 4pm to 6pm will be open for consumers. Come and experience USATT's sitdown tastings, expo floor and masterclasses.

Conference:

Super Early Bird- $150: Secure your spot at the conference during the super early bird phase, receiving a substantial discount on knowledge-packed sessions. Offer Ends On January 31, 2024.

Regular - $200: Regular conference ticket prices grant access to both days of enlightening sessions, providing unparalleled insights into the beverage industry.

*The conference starts at 10 am on both days. The cocktail on May 22 is from 6 pm to 7 pm.

Don't miss out on this extraordinary opportunity to immerse yourself in the world of beverages. Secure your spot now and get ready for an unforgettable journey at USATT 2024!

VISITOR CANCELLATION OF REGISTRATION: No refunds are available to visitors. All tickets are Non-Transferrable.

FORCE MAJEURE: The Organiser shall not be liable for delay or failure of performance with respect to cancellation or postponement of the show caused by an act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, transportation interruption of any kind, or any condition beyond the control of organisers ("Force Majeure Events"). Please read the full terms and conditions here.

Event Venue & Nearby Stays

Morgan MFG, 401 North Morgan Street, Chicago, United States