2024 Marketing to Engineers® Event

The CFE Media & Technology (CFE) team cordially invites you to join us for a day and a half of education and an evening of peer-to-peer networking and entertainment during our Marketing to Engineers® (M2E) event on June 4 -5, 2024.

As the world's foremost expert on how to market to engineers, our mission at CFE is to educate our customers about the most effective way to engage, convert, and sell to your target engineers. As the only event that is 100% dedicated to improving the effectiveness of how people market to engineers, the Marketing to Engineers® event is a one-of-a-kind event that provides a truly unique experience for B2B marketing professionals.

On June 4, we'll kick-off the event with a half day of break-out education sessions where you will learn from subject matter experts on topics such as email marketing best practices, the how to be involved with podcasts, and the benefits of paid social media programs.

The next day, on June 5, will be filled with educational content that includes brand-new research from Marketing to Engineers®, presentations from B2B industry experts, success stories from your fellow marketers, and a round-table panels with engineers. You can then join your fellow event attendees and the CFE team for a night a networking, customer appreciation, and entertainment at an iconic Chicago venue.

Since knowing how our engineering subscribers think, what content they like, and how they want to consume content is critical to our business, we’re always asking our subscribers new questions about how we at CFE can deliver the most value to them as their preferred source for professional content.

On behalf of our customers, CFE has conducted 15 surveys and garnered insights from more than 13,000 engineers over the history of Marketing to Engineers®. Based on this ongoing research of our subscribers, we have data that helps you answer questions such as:

• What sources of content provide you the most professional value?
• What content types do you professionally value the most?
• How can you improve your lead nurturing pathways?
• Who is involved in the buy/specify process and how do they participate?
• What does an engineer want & need from suppliers during their buy/specify journey?
• What are the most effective lead generation techniques?
• Do engineers value social media for professional content? If so, which channel and why?
• How do these marketing preferences differ by age, job title, and other demographics?
• What’s the best way to improve email marketing techniques?
• How can suppliers improve the lunch & learn and trade show experiences?
• What type of experience do engineers want from online product distributors?
• What value do engineers place on virtual training events like webcasts or lunch & learns?

Get answers to these questions and many more during this year’s M2E event!

Frequently Asked Questions

• Will there a room block available? A room block will be available at the Sofitel. You can secure your reservation here: https://book.passkey.com/e/50722048

• How do I attend the customer appreciation networking and entertainment? Purchase of a ticket will give you access to all events following the 2024 Marketing to Engineers® day seminar.
• What are my transportation/parking options for getting to and from the event? The venue is approximately 18 miles from the Chicago O’Hare International Airport and approximately 14 miles from the Chicago Midway International Airport. The venue does not provide shuttle service to or from either airport. To arrive at the venue via CTA train from the Chicago O’Hare International Airport, take the Blue Line towards Forest Park. To arrive at the hotel via CTA train from the Chicago Midway International Airport, take the Orange Line towards the Loop. If traveling via Metra train, the venue is approximately a 14 minute drive from Chicago Union Station and approximately a 12 minute drive from Ogilvie Transportation Center.
• How can I contact the organizer with any questions? Please contact McKenzie Burns at [email protected] with any questions regarding the 2024 Marketing to Engineers® event.
• What's the refund policy? Attendees can receive refunds up to 30 days before the event start date.

Event Venue & Nearby Stays

Sofitel Chicago Magnificent Mile, 20 E Chestnut St, Chicago, United States