Yorkshire Indie Business Club (March 2026)

You don’t need more followers.

You don’t need to post more often.

You don’t need to “show up harder.”

You need a system.

Right now, your Instagram probably looks like this:

You post, people like, maybe they comment, sometimes they DM, you reply when you can.

And then… nothing predictable happens.

That’s not a sales system... That’s hope.

Instagram has become a messaging platform first and a content platform second.

DM conversations now:
• Boost reach
• Increase trust
• Shorten buying cycles
• Convert faster than bio links ever will

But most business owners are either trying to reply to everything manually (and burning out) or avoiding DMs altogether because selling feels awkward

There’s a better way.

✔ A simple comment-to-DM funnel structure
✔ A clear automated trigger (without sounding robotic)
✔ A warm follow-up question that opens conversations
✔ A soft, natural offer transition
✔ A repeatable system you can use for launches, lead magnets, workshops or services

No previous automation knowledge required. No complicated tech talk. Just strategy first, then simple implementation.

Before:
• Posting and hoping
• Forgetting to follow up
• Missing warm leads
• Feeling awkward about selling
• Living in your inbox

After:
• Comments trigger conversations automatically
• Leads receive value instantly
• You step into warm DMs, not cold ones
• Sales feel natural, not forced
• Instagram starts behaving like a sales tool

You stop chasing. You start converting.

This workshop is for you if:

✔ You’re getting engagement but not enough sales
✔ You feel overwhelmed replying to messages
✔ You’ve heard about automated DMs but feel intimidated
✔ You want a proper system — not just more content ideas

It’s beginner-friendly.

If you can post on Instagram, you can implement this.

❌ A complicated tutorial
❌ A tech-heavy automation deep dive
❌ A spammy sales script session

It’s strategy-led. Automation is just the accelerator.

By the end of the session, you’ll have:

• A mapped DM sales funnel
• Your trigger word decided
• Your first automated message drafted
• A follow-up question written
• A soft sales transition ready

You’ll leave knowing exactly what to post next — and what happens after someone comments.

Instagram doesn’t need more of your time.

It needs more structure.

Build the system once.

Let it convert on repeat.

Info: Alcoholic & Non-alcoholic drinks are available from the bar, just give your name and quote "Yorkshire Indie" to receive anything up to £5.00 (if you fancy something more expensive, don't worry, feel free to top up the difference, the bar staff will sort that for you!)

Info: We are NOT a sell, sell, sell kinda networking event. We're a community of like-minded, rebellious business owners who get to know each other, provide support, pass referrals and MAKE FRIENDS! Through community building, sales naturally come.

Info: Every month, there is a 60-minute workshop that is designed and delivered with YOU in mind, to help you build confidence, grow your business and make more sales.

Info: Utilise this time to pick my brains about anything you need clarifying, because I'm here to help you. I want to make sure you go home feeling confident and informed.

Info: This is where we head down into the bar, take our business hats off and get to know each other on a deeper level. This bit is totally optional, and there's no pressure. We started doing this because I found a lot of business owners love having the opportunity to get out of the house and socialise with like-minded people... and want to keep that going an extra hour before heading back to the grind!

Event Venue & Nearby Stays

Starling Independent Bar Cafe Kitchen, 47 Oxford Street, Harrogate, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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