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Welcome to the White Horse ChallengeThe White Horse Challenge (WHC) is a legendary spring sportive set in the breathtaking countryside of Wiltshire, Oxfordshire, and Berkshire. The challenge has been a fixture in the UK cycling calendar for nearly two decades, raising more than £170,000 for charity and drawing riders from across the country.
Each white horse you pass is a symbol of time – some prehistoric, some Victorian, all part of a journey that blends physical challenge with cultural depth.
Whether you're chasing personal goals or riding for the joy of the journey, WHC blends beauty, heritage, and endurance into a single unforgettable day.
Distances 70 miles (approx. 112 km) or 90 miles (145 km)
Entry Fee From £40 (£50 on the day)
Expected Riders 500 participants
Charity Partner
Money raised from this event will be donated to the Prospect Hospice. They offer unparalleled end-of-life care services for a community of more than 330,000 people in Swindon, Marlborough and north east Wiltshire.
The Route: Ride the Chalk Horses
The White Horse Challenge takes you through a rich landscape filled with ancient monuments, charming villages, and stunning views. Along the way, you’ll pass:
• Uffington White Horse – Britain’s oldest chalk figure, dating back over 3,000 years.
• Broad Town White Horse – A distinctive modern hill figure near Swindon.
• Cherhill White Horse – Cut in 1780, overlooking the historic A4 coaching route.
• Hackpen White Horse – Carved in 1838 and sitting high on the Marlborough Downs.
Other highlights include:
• The Neolithic Avebury Stone Circle
• The Ridgeway National Trail
• Rolling Marlborough and Lambourn Downs
• Historic Saxon town of Cricklade
• Villages such as Hannington and Castle Eaton
With a mix of flat lanes, rolling hills, and punchy climbs, this route offers a rewarding challenge and truly epic scenery.
What’s Included
• GPS-marked routes & signage
• Electronic timing with instant results
• Two high-quality feed stations
• Mechanical and medical support on course
• Broom wagon & outriders
• Finisher’s medal
• Free downloadable photos
• Toilets, changing rooms, hot food at the finish
• Free parking at the venue
Why Ride the WHC?
• One of the UK’s most scenic and historic routes
• Early-season test of strength and stamina
• Explore ancient trails, rolling downs, and timeless villages
• Support a great cause with Prospect Hospice
• Build momentum for the rest of your cycling year
Register Now
Join 500 other riders in conquering one of the most beautiful sportives in the UK. Entry is just £40, and all proceeds help support local causes.
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Event Venue
Shrivenham Memorial Hall, Faringdon, United Kingdom
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
