About this Event
What It Takes to Build a Brand in 2026
Overview
What does it really take to build a brand in 2026?
From creating content that genuinely connects, to launching scroll-stopping campaigns, building loyal communities, and making paid ads actually work… join Rebecca Hunter, Founder and CEO of Jolene, for a candid, behind-the-scenes conversation on what it takes to grow a modern consumer brand from the ground up.
Bootstrapped with just £2.5k, Jolene has gone from side hustle to one of the UK’s fastest-growing intimate accessories brands, generating nearly £100,000 in its first year.
Joined by members of the Jolene team, Rebecca will share what’s worked, what hasn’t, and the lessons learned along the way — from organic social to paid media, to standing out in a crowded market without a huge budget.
No fluff. No overcomplicated strategies. Just honest conversations, practical insights, and the realities of building a brand today.
Meet the Panel:
About Rebecca Hunter
With over a decade of experience in direct-to-consumer beauty, wellness, and lifestyle marketing, Rebecca is the Founder and CEO of Jolene, a London-based, female-founded brand specialising in premium, reusable silicone nipple covers.
About Emerald Bailey
Emerald is the Founder of The Social Point, helping independent and established brands show up confidently on social media through content that feels authentic, engaging, and commercially effective.
Having built her own business from scratch, she understands the realities of growing a brand — the self-doubt, the experimentation, and the constant question of “is this actually working?”
With over three years of experience creating content for brands of all sizes, Emerald’s ethos is simple: you don’t need a huge budget or a film crew to create content people genuinely connect with.
About Kay McKaig
Kay is a brand marketing and partnerships specialist with experience across leading fashion and lifestyle brands including Primark, Next plc, and Marks & Spencer across the UK, Europe, and the Middle East.
She specialises in building creative collaborations, strategic partnerships, and customer-led campaigns that drive awareness, strengthen brand loyalty, and create meaningful connections with consumers.
WHAT IS MUMS WHO BUILD?
Mums Who Build is a professional network for ambitious mums who want to build a career, business and income that actually works with motherhood.
Our mission is to reduce the motherhood penalty and close the wealth gap by giving mums the systems, tools and environment they need to get seen and get paid — so they can build a financially secure future on their terms.
👉 Download the app to get involved:
https://app.mumswhobuild.com
There’s never enough time in the day.
You’re being pulled in every direction.
And building a career or business alongside motherhood can feel impossible.
You’re not the problem — the system is.
That’s why we built MOB Sprint — a 28-day accountability programme designed to help you get visible, take action and build real momentum.
👉 Find out more about Sprint:
https://www.mumswhobuild.com/sprint
Event Venue & Nearby Stays
CRATE Walthamstow, CRATE food hall, 17&Central, Selborne Rd, London E17 7JR, Woodford, United Kingdom
GBP 0.00
