About this Event
Overview
You’re good at what you do.
You help people think differently
Make better decisions
Create real change in their lives or business
But turning those conversations into consistent paying clients?
That’s a different skill
This workshop will show you how to use the conversations you’re already having to grow your coaching business, without feeling pushy or salesy
Workshop: Asking Better Questions — The Skill That Turns Conversations Into Clients
Most coaches were never trained in sales
You were trained to listen
To support
To guide
Not to confidently lead a conversation that ends in someone saying yes
So what happens?
You give value freely
You overcoach on the call
You hope they decide to work with you
And too often… they don’t
Not because you’re not good
Because the conversation didn’t lead them to a decision
The solution isn’t better scripts or pressure tactics
It’s learning how to ask better questions
What You’ll Learn
- The Better Questions Framework and how to use it in discovery calls
- The four types of questions that help clients clearly see their problem and the path forward
- How to guide a conversation without over-talking or over-coaching
- How to move from “this was helpful” to “how do I work with you?”
- How to position your coaching as a solution, not just a conversation
Why This Matters for You
Your value isn’t just in what you say
It’s in what you help people see
Most potential clients don’t take action because they lack clarity, not desire
When you ask better questions:
- Clients understand their problem more deeply
- The gap between where they are and where they want to be becomes clear
- The decision to work with you feels natural
Who Should Attend
- Coaches who want more consistent client conversions
- New coaches still figuring out how to lead discovery calls
- Experienced coaches who hear “this was helpful” but not “let’s get started”
- Anyone growing a coaching business and tired of guessing their way through sales conversations
Why Attend
Because you don’t need to become a salesperson to grow your coaching business
You need a better way to lead the conversations you’re already having
Better questions lead to better conversations
Better conversations lead to better clients
Event Details
Location: 504 Fair St SW, Atlanta 30313
Time: 11:00 AM – 2:00 PM
Agenda
- Introductions
- Training: Better Questions Framework for Coaches
- Q&A
- Break
- Group Exercise and Practice
Event Venue & Nearby Stays
Russell Innovation Center for Entrepreneurs, 504 Fair Street Southwest, Atlanta, United States
USD 0.00 to USD 108.55












