Turning Conversations Into Clients: Sales Made Simple For Coaches

Sat, 25 Apr, 2026 at 11:00 am to Tue, 05 May, 2026 at 02:00 pm UTC-04:00

Russell Innovation Center for Entrepreneurs | Atlanta

Bruce Hill
Publisher/HostBruce Hill
Turning Conversations Into Clients: Sales Made Simple For Coaches
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Hear yes more often. Learn the Better Questions Framework to turn more conversations into clients without sounding salesy.
About this Event

Overview
You’re good at what you do.

You help people think differently
Make better decisions
Create real change in their lives or business

But turning those conversations into consistent paying clients?
That’s a different skill

This workshop will show you how to use the conversations you’re already having to grow your coaching business, without feeling pushy or salesy

Workshop: Asking Better Questions — The Skill That Turns Conversations Into Clients

Most coaches were never trained in sales

You were trained to listen
To support
To guide

Not to confidently lead a conversation that ends in someone saying yes

So what happens?

You give value freely
You overcoach on the call
You hope they decide to work with you

And too often… they don’t

Not because you’re not good
Because the conversation didn’t lead them to a decision

The solution isn’t better scripts or pressure tactics
It’s learning how to ask better questions

What You’ll Learn

  • The Better Questions Framework and how to use it in discovery calls
  • The four types of questions that help clients clearly see their problem and the path forward
  • How to guide a conversation without over-talking or over-coaching
  • How to move from “this was helpful” to “how do I work with you?”
  • How to position your coaching as a solution, not just a conversation

Why This Matters for You

Your value isn’t just in what you say
It’s in what you help people see

Most potential clients don’t take action because they lack clarity, not desire

When you ask better questions:

  • Clients understand their problem more deeply
  • The gap between where they are and where they want to be becomes clear
  • The decision to work with you feels natural

Who Should Attend

  • Coaches who want more consistent client conversions
  • New coaches still figuring out how to lead discovery calls
  • Experienced coaches who hear “this was helpful” but not “let’s get started”
  • Anyone growing a coaching business and tired of guessing their way through sales conversations

Why Attend

Because you don’t need to become a salesperson to grow your coaching business

You need a better way to lead the conversations you’re already having

Better questions lead to better conversations
Better conversations lead to better clients

Event Details

Location: 504 Fair St SW, Atlanta 30313
Time: 11:00 AM – 2:00 PM

Agenda

  • Introductions
  • Training: Better Questions Framework for Coaches
  • Q&A
  • Break
  • Group Exercise and Practice
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Event Venue & Nearby Stays

Russell Innovation Center for Entrepreneurs, 504 Fair Street Southwest, Atlanta, United States

Tickets

USD 0.00 to USD 108.55

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