TRKKtalks Auckland: Data Privacy for Sustainable Marketing (Invite-Only)

Tue Feb 27 2024 at 02:00 pm to 05:00 pm UTC+13:00

Google Auckland | Auckland

Resolution Digital
Publisher/HostResolution Digital
TRKKtalks Auckland:  Data Privacy for Sustainable Marketing (Invite-Only)
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Join us at TRKKtalks New Zealand event with Google as we dive into data privacy and the importance of 1st party data in modern marketing.
About this Event


As the digital landscape undergoes significant transformations, with the imminent deprecation of 3rd party cookies and evolving privacy legislation, advertisers and marketers are grappling with audience targeting and personalised marketing challenges.

The rising importance of explicit consent for personal data usage necessitates a delicate balance between privacy and the need for high-quality data to drive effective marketing.

Join us for the inaugural edition of TRKKtalks in New Zealand, co-hosted with Google, as we discuss strategies for data privacy, quality consented marketing data, and sustainable media measurement.

Our session will showcase topics that will empower marketers to be ready as we enter 2024 a year when 3rd party cookies become obsolete, and 1st Party cookies and data become a necessity.




Event Highlights:


  • Updates on privacy enhancing technologies and how Google, TRKKN and Omnicom are working with clients to prepare for a changing advertising landscape.
  • Presentation of TRKKN's privacy-centric approach to working with OMG Agencies, aligning with user data privacy principles.
  • Insightful discussions on leveraging first-party data for digital marketing measurement and activation.
  • A local NZ client approach to building a roadmap to deliver data-driven marketing in a world of 1st party.



Key takeaways:

  • Understanding of the implications of not acting now.
  • Introduction to TRKKN and collaborative strategies to future-proof your digital marketing efforts.
  • In-depth understanding and best practices for digital 1st Party strategy and capabilities.
  • Valuable networking opportunities to connect with industry professionals.



Agenda


<h4>2:00 pm - 2:30 pm: Registration & Refreshments</h4>

Boot up your afternoon with coffee, light refreshments and networking at the Google Auckland offices. Meet like-minded professionals, exchange ideas, and expand your network.


<h4>2:30 pm - 2:45 pm: Welcome and TRKKN NZ Overview</h4>

Don't miss the opening session with Craig Whitaker, Senior Platforms Consultant at Google, and Sam Hunter, Country Manager at TRKKN NZ. Get an overview of the event, key themes, and objectives of the afternoon.


<h4>2:45 pm - 3:15 pm: Power Durable Performance in an Evolving Ads Privacy Ecosystem</h4>

Join us for an insightful event featuring Erin Tavalli, Google's Privacy Lead and Sarah Harrington-Birch, Google's Head of Data & Measurement. Erin will share her valuable insights on navigating data privacy challenges in the marketing landscape and adapting to the evolving regulatory environment, and Sarah will be deep diving into how Google’s technology and measurement solutions are helping advertisers to win in a changing ads ecosystem.


<h4>3:15 pm - 3:45 pm: First Party Data, Privacy & Modelling into the Future or a Path Towards Smarter, Consented 1P Ads and Measurement</h4>

Philip Forrest, TRKKN’s Head of Data & Cloud Technology, will share his expertise on compliance in digital data collection, covering consent, cookie-loss, and data obscurification. Discover how TRKKN is managing these challenges and ensuring privacy compliance for its clients. Hear how TRKKN have supported clients to get ahead of 3PCD to drive 30% of lost campaign attribution back into media.


<h4>3:45 pm - 4:00 pm: [Case Study] BNZ’s Journey with Privacy</h4>

Jon Campbell, Senior Marketing Manager – Performance & Enablement at BNZ and Sam Hunter will be featured in a fireside chat with the discussion focused on the importance of privacy, security, and data ownership in driving closer collaboration between CMOs, CIOs, and CTOs. Learn from BNZ's journey towards future-proofing digital marketing while respecting the consent and privacy of New Zealand consumers, and how they use Google technology for privacy-compliant digital marketing.


<h4>4:00 pm - 4:15 pm: Privacy Panel</h4>

Phil, Craig and Jon answer your privacy and 1st party data questions from a data partner, Google platforms and Client perspective.


<h4>4:15 pm - 5:00 pm: Wrap Up & Networking drinks</h4>

Join us for the after-event networking drinks and connect with peers, share insights, and build your professional network.




Who should attend


Marketing directors and managers, Data lovers, technology enthusiasts & decision makers.

*A limited number of tickets are allocated for registering your interest as we have an exclusive invite-only list event.

Please keep an eye out for an email from one of the TRKKN team to confirm if you've successfully secured a space.




Terms of Use


Event registrations agree to be added to TRKKN's marketing database.


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Event Venue & Nearby Stays

Google Auckland, 10 Madden Street, Auckland, New Zealand

Tickets

AUD 0.00

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