About this Event
Join us at The Valley Farmers Market, a curated, design-forward shopping experience in the heart of Mission Valley, created to showcase local brands, designers, and elevated goods.
Taking place at Mission Valley Mall, in the oasis area in front of AMC, this open-air market brings together a vibrant mix of vendors, fresh finds, and a refined atmosphere—all with strong visibility and steady foot traffic that connects your brand with a style-conscious and engaged audience.
This is not your typical market.
We are intentionally curating a clean, modern environment where presentation, quality, and brand identity come first—blending the energy of a community market with a more elevated, cohesive experience.
📅 Dates: May 23 – September 6 (Saturdays & Sundays)
⏰ Hours: 10 AM – 7 PM
📍 Location: Mission Valley Mall (Oasis in front of AMC)
Guests can expect a dynamic mix of:
• Fresh, locally grown produce
• Plants and florals
• Beauty and self-care products
• Packaged food and beverages
• Unique artisan goods from local makers
Plus, from 3 PM – 6 PM, live music enhances the overall experience, creating the perfect atmosphere for a full Saturday outing.
We are selecting a limited number of brands to maintain a refined and cohesive environment.
Apply to be part of The Valley Farmers Market — limited spaces available.
Application & Approval
All participants must submit an application. Brands will be carefully reviewed and confirmed upon approval. We intentionally curate a limited number of vendors to ensure a cohesive, elevated experience.
Product Eligibility
Only items within the following categories are permitted: Art, Handmade, Vintage, Original Design, and Artisanal Pre-Packaged Food. Resale or mass-produced items are not allowed.
Brand Alignment
All products and displays must reflect a clean, modern, and family-friendly environment. Content that includes adult material, profanity, or inappropriate messaging will not be accepted.
Non-Profit Participation
Non-profit organizations are welcome; however, groups focused solely on political or religious outreach will not be permitted.
Space Sharing
Space sharing is allowed with prior approval. All participating brands must be disclosed during the application process. Additional space will not be provided.
Space Assignment
Spaces are assigned by the organizer to ensure optimal flow, visibility, and a balanced vendor mix. Similar product categories will be thoughtfully spaced. Certain categories (such as jewelry) may be limited.
Presentation Standards
All vendors are expected to maintain a clean, organized, and visually elevated setup. Strong presentation and attention to detail are essential.
Professionalism
Participants are expected to represent their brand professionally at all times, including presentation, attire, and overall conduct.
Load-In Instructions
Setup is scheduled between 8:00 AM – 9:20 AM. Late arrivals may forfeit their assigned space.
Electricity & Lighting
Electricity is not guaranteed. Generators are not permitted. Battery-powered lighting is recommended.
Breakdown Policy
Early breakdown is not allowed. Vendors must remain set up for the full duration of the event. Non-compliance may affect future participation.
Vendor Responsibilities
Each brand is responsible for its own operations, including sales, tax collection, permits (including a valid California Seller’s Permit), and compliance with all local regulations.
Refund Policy
All payments are final. Refunds will only be issued if the event is canceled by the organizer
Event Venue & Nearby Stays
Mission Valley Mall, 1640 Camino Del Rio North, San Diego, United States
USD 250.00 to USD 350.00
