Designing the Connected Workplace

Designing the Connected Workplace

Where Space, Technology, and Experience Become One System

The modern workplace doesn’t fail because of the individual components.

You can have great furniture, strong AV, a reliable network, and best-in-class security and the experience still falls short.

The issue is almost always the same: no one designed the space as a system.

On June 3, join us for a panel discussion with leaders across the workplace ecosystem, Steelcase, Crestron, Verkada, Biamp, and Hyphn, as we explore what really happens at the edges between disciplines.

Where furniture meets technology.
Where security meets network infrastructure.
Where acoustic design meets spatial layout.
And where accountability often breaks down.

• Why hybrid meeting environments still fail and what’s actually causing it
• How physical space has become a platform for technology
• The growing convergence between IT, security, AV, and design
• The role of integration and who owns the outcome when everything depends on everything else

This is a conversation for anyone involved in shaping the workplace:

• Facilities & real estate leaders
• IT & operations teams
• Architects & designers
• Workplace strategists

If you’ve ever asked “why doesn’t this just work?” , this is the conversation behind it.

Lauren Falkner , Global Real Estate Strategy | ZoomInfo

Lauren Falkner leads global real estate strategy, shaping how workplaces evolve at the intersection of space, technology, and human experience. Her work focuses on translating complex business and workforce needs into environments that perform, operationally, financially, and culturally. She brings an end-user lens to the connected workplace, where people, place, and tools function as one system.

Keith Bujak, PhD, Principal Researcher | Steelcase

Keith R Bujak PhD is a Principal Researcher at Steelcase with over 20 years of experience designing people‑centered workplaces, technologies, and experiences. He leads the Behavioral Intelligence practice, where his work focuses on inclusive design, UX strategy, and technology‑enabled products that translate human insight into meaningful business impact. Throughout his career, Keith has explored topics ranging from hybrid collaboration and accessible learning to digital tools that support real‑time decision making, spanning industries from corporate offices and education to manufacturing and food systems. A strong advocate for designing with people, not just for them, Keith brings a systems‑level perspective grounded in deep empathy and scientific rigor. He holds a PhD in Engineering Psychology from Georgia Tech and undergraduate degrees in Mechanical Engineering and Psychology from Rensselaer Polytechnic Institute.

Bill Nattress, CTS-D, CTS-I, Senior Director of Sales Enablement | Biamp

Certified with his CTS-D, CTS-I, L. William Nattress III, is the Senior Director of Sales Enablement for Biamp. With more than 40 years of professional AV experience, Bill spent 17 of those years in a leadership role with Shen Milsom & Wilke LLC. He has extensive project management experience in the design, engineering, installation and integration of audio, video, conferencing, and control systems. Bill has been active in AVIXA through the early Professional Education and Training Committee (PETC), served on the Certification Subcommittee and the InfoComm Board of Directors and the Leadership Development Committee, and was the PETC chair. He has taught numerous design tracks and networking courses for AVIXA and other industry affiliations over the last 22 years. Bill’s leadership in the technical research and editing of InfoComm’s power and grounding curriculum garnered him the InfoComm’s Educator of the Year awarded in 2009 and the CTS of the year in 2017. Mr. Nattress was inducted into the SCN Audio Visual Hall of Fame in 2021.

Mayra Trujillo, Channel Sales Manager | Verkada

Based in San Francisco, I serve as the Channel Sales Manager at Verkada where I’ve spent the last four years supporting our reseller networks across Northern California, Oregon, and Alaska. When I'm not driving growth for our channel partners, you can find me exploring the great outdoors, discovering new bites & sights, or spending time with loved ones.

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