The Tech Startup's Guide to Social Media

You’ve built something great. Now it’s time to make sure people hear about it.

In today’s digital world, social media is a game-changer for startups and small businesses looking to grow. The right strategy helps you build trust, connect with customers, and turn engagement into sales.
Attendees will learn how to:

• Find the right platforms for your business – Get a breakdown of today’s top social media platforms and learn how to choose the best one(s) to reach your ideal customers.
• Use social media in all stages of the sales funnel – Discover how social media can attract, nurture, and convert customers at every stage of their buying journey.
• Create content that “stops the scroll” – Learn how to craft valuable, engaging content that builds your audience, strengthens your brand, and increases visibility.
• Manage social media without overwhelm – Explore practical strategies to stay active and consistent on social media — even with a packed schedule.

Social media can feel overwhelming, but when done right, it can be a powerful tool for growth. Don’t let your brand get lost in the noise—stand out and connect with the right audience.

This is an in-person workshop and lunch will be provided. Space is limited and registration closes at 10:00 AM on Monday, February 24.

About the Speaker:

Krista Jenkins is a marketing expert, nonprofit leader, and entrepreneur dedicated to helping organizations tell their stories and grow their impact. As the founder of Spark Content, she empowers nonprofits and small businesses with digital marketing strategies that drive engagement and results.

With over a decade of experience in fundraising, marketing, and nonprofit management, Krista has led initiatives that strengthen donor connections and amplify mission-driven work. She also built Spirit + Thread Crochet — an internationally recognized brand with a combined 100K+ social media followers — gaining first hand expertise in entrepreneurship, brand storytelling, and customer engagement.

A passionate educator and speaker, Krista has presented at the Association of Fundraising Professionals Regional Conference and education events, the 2024 United Way Nonprofit Summit, and many university classrooms. She serves as a Board Member with The Mental Health Association and our local Association of Fundraising Professionals chapter. Krista holds a Master of Public Administration from SUNY Brockport and is committed to equipping nonprofits and small businesses with the tools to thrive in a digital-first world.

Event Venue & Nearby Stays

NextCorps, 260 E Main Street, Suite 6000, Rochester, United States