The Story Advantage: How to Use Storytelling to Win Business and Lead Teams

Wed Apr 15 2026 at 10:00 am to 03:00 pm UTC-04:00

CIC | Providence

Peter George
Publisher/HostPeter George
The Story Advantage: How to Use Storytelling to Win Business and Lead Teams
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Learn how to use storytelling to replace forgotten pitches with stories that convert. Limited to 12 participants.
About this Event

The Story Advantage: How to Use Storytelling to Win Business and Lead Teams

Your prospect has sat through 47 presentations this quarter.

They remember exactly one of them.

Was it yours?


In today's crowded sales environment, those who win are not the ones with the most features or the lowest price. They are the ones who make their prospects feel something — and story is the only tool that does that reliably.

Storytelling for Business is a five-hour, hands-on training that gives you a proven system for using storytelling to capture attention, build trust, overcome objections, and close more sales.


What You Will Walk Away With

  • The S.T.O.R.Y. Framework — a five-step structure for building any sales narrative in minutes
  • A personal Story Arsenal with five ready-to-deploy stories for every stage of your sales process
  • Delivery techniques that create presence, trust, and urgency — without ever feeling scripted
  • A newfound level of confidnce that helps increase your success.


Who This Is For

People who present, pitch, or persuade for a living, including salespeople, account executives, BDRs, sales managers, and executives — anyone whose next sale depends on what comes out of their mouth.


About Your Facilitator

Peter George is an award-winning author, international speaker, and the creator of the AMP'D Framework — a proprietary approach to audience-centered communication. Having delivered transformative presentations to more than 300,000 professionals across 50+ countries, he is also the author of The Captivating Public Speaker and host of the Public Speaking with Peter George podcast. Peter has had the honor of training sales teams, C-suite executives, and world-class communicators. His methods are practical, research-backed, and immediately deployable.


Important Details

  • Enrollment is capped at 12 participants to ensure every person receives individualized coaching
  • This is a fully interactive workshop — come ready to speak, listen, and grow


Seats fill fast. Register now before this cohort closes.

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Event Venue & Nearby Stays

CIC, 225 Dyer St, Providence, United States

Tickets

USD 161.37 to USD 320.89

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